Pokemon Day live stream kicks off 30th anniversary with Gen 10 starters and two new games

On pokemon day The Pokémon Company used its February live stream to begin a year-long celebration of the franchise’s 30th anniversary, introducing the tenth generation of characters and revealing two upcoming titles, Pokémon Winds and Pokémon Waves. The announcements put new content in front of long-running fans and new audiences at a moment when the brand’s multimedia reach continues to shape how people engage with it.

The Pokémon Company live stream

The Pokémon Company, which unveils its plans for the coming year with a live stream every February, used this year’s broadcast to present the next set of mainline characters and to preview forthcoming games. President Kenji Okubo described this year's Pokemon Day as “extra special as we kick off the celebration of 30 years of Pokémon. ” The company’s choice to time major reveals to the annual stream directly caused an immediate wave of attention among fans watching the broadcast.

Gen 10 starters: Browt, Pombon and Gecqua

Fans were shown the three new starter Pokémon for Generation 10: Browt, described as a Bean Chick; Pombon, classified as a Puppy-type; and Gecqua, identified as a Water Gecko. The debut of these characters completes the initial rollout of the tenth generation and provides concrete visuals and types that will shape early-game choices for players when the new games launch.

Pokemon Day reaction from fans and coverage

Longtime coverage and fan discussion have highlighted how the franchise has grown from a modest game into a global phenomenon. Newsbeat has been asking fans why they love the series, why it appeals broadly, and why it continues to prove popular three decades on. What makes this notable is the steady layering of products and media that sustain interest across generations, from handheld games to mobile apps and a persistent trading-card culture.

How Pocket Monsters grew from Game Boy to global phenomenon

It has been 30 years since Pocket Monsters first launched on Nintendo's Game Boy handheld in Japan. The first games, released in 1996, were not expected to be a huge hit, but strong word-of-mouth combined with the console's low price helped sales top more than one million copies in the first year. An animated TV series, movies, a trading card game and other products followed, and that mix of formats helped create a craze known at the time as “Pokémania. ” The phenomenon became so intense that schools began to ban children from bringing the trading cards to the playground.

Pokémon Go, TCG and the pandemic boost

The brand later sparked a second global trend with the launch of the mobile game Pokémon GO in 2016, which used a device’s GPS and camera to place monsters in the real world. The app has since been downloaded more than a billion times. When the Covid-19 pandemic hit, there was an explosion in Pokémon-related content and a particular surge of interest in the Pokémon Trading Card Game, showing how offline restrictions can drive renewed attention to collectible formats.

Reader submissions and what Pokémon means to people

As the franchise marks three decades, a major outlet has invited readers to share what Pokémon means to them and to submit their experiences an online form. Contributors are asked to include as much detail as possible and warned that the maximum file size for uploads is 5. 7 MB. The invitation also notes that contact details are helpful so staff can follow up, and that those details will only be seen by that outlet. If people include other individuals’ names they are asked to obtain permission first, and guidance is available if anyone has trouble using the form, including links to terms of service and a privacy policy.

Across announcements and audience outreach, the company’s timing matters because it concentrates reveals and fan engagement around a single annual event, amplifying both product launches and calls for personal stories in the 30th year. The broader implication is a franchise that continues to leverage nostalgia, mass-market digital platforms and community contributions to sustain its cultural footprint.