Fifth Apprentice contestant fired as Big Zuu makes guest appearance during bottled-water task
Roxanne Hamedi, a pharmacist from Aberdeen, was fired from The Apprentice after her team's bottled-water branding lost the task — an episode that featured a cameo from big zuu during the judging. The exit mattered this week because Lord Sugar held Hamedi responsible as sub-team leader for the branding choices that sank the pitch.
Big Zuu joins judging on the bottled-water challenge
The episode tasked candidates with creating, marketing and selling a bottled-water brand, requiring them to sell live on social media and produce a television advert; rapper big zuu made a cameo to help judge the work. Lord Sugar called the losing advert "boring" and said it "looks like a 10-year-old made it", remarks that set the tone for the boardroom showdown.
Branding and boardroom fallout
Hamedi served as sub-team leader and was placed in the final boardroom alongside team leader Conor Galvin and pharmaceutical sales specialist Rajan Gill after the pitch faltered. Hamedi said she felt "like my time was cut short" and criticised teammates for lacking accountability, while Lord Sugar blamed her for the team's "very, very poor" branding decisions.
Winners, mocked logos and a striking advert
Karishma Vijay led Team Eclipse to victory with a television advert that featured teammate Kieran McCartney shirtless and boxing, a creative choice that stood in contrast to the losing team's imagery of mountains, a compass and a commuter-focused pitch. Lord Sugar mocked the losing logo, saying it looked like a road sign and quipping "North has gone south, obviously, " and added that the team had effectively "made tap water look exciting" in a backhanded way.
During the boardroom, Lord Sugar also noted he liked Galvin's "spirit and determination" while ultimately deciding Hamedi should go; Hamedi said she had taken creative risks in the task and planned to expand a beauty business specialising in combating hair loss if she had won the programme.
In a separate episode thread, Harpreet Kaur criticised a negotiation as "terrible" after a deal-making blunder, and the contestant Tanmay was fired for closing that particular deal.
The Apprentice returns next Thursday at 9pm.
