Tinie Tempah Prioritizes Impact Over Performing on Stage

Tinie Tempah, the British rapper known for his 2010 breakout single “Pass Out,” has expressed a desire to be recognized for his impact beyond music. In a recent interview ahead of his guest appearance on BBC’s “Dragons’ Den,” the 37-year-old artist emphasized valuing business innovation over performing in front of large crowds.

Tinie Tempah: More Than Just a Rapper

Born Patrick Okogwu, Tempah has built a diverse career that spans music and entrepreneurship. Despite his accolades, including multiple platinum records, he aims for a legacy that encompasses more than just chart success.

From Performer to Entrepreneur

• Founded Disturbing London, a record label, in 2007.
• Launched Imhotep, a creative agency and publishing company.
• Released new singles “Closer” and “Eat It Up” under Imhotep.

Tempah believes that success in business is integral to personal growth and social mobility. “If you don’t build your own dream, you’ll just end up helping someone else build theirs,” he stated. His entrepreneurial journey has allowed him to impact his family and community positively.

Insights into the Music Industry

Despite his achievements, Tempah is aware of the challenges within the music industry. He highlighted the common issues artists face with contracts, referencing even established musicians like Taylor Swift. “It’s treacherous,” he noted, emphasizing the need for due diligence.

• Claims the music industry is accessible but highly saturated.
• States the importance of standing out in a crowded market.
• Believes social media can create unexpected success for emerging artists.

A Unique Perspective on “Dragons’ Den”

In “Dragons’ Den,” Tempah aims to apply a creative approach, differing from other seasoned investors. He seeks to understand innovative ideas, viewing himself as a “creative entrepreneur.” This perspective helps him to appreciate potential in projects that are not fully realized yet.

As he prepares to join the cast of Dragons, he anticipates learning from more seasoned business experts, including Peter Jones and Deborah Meaden. Despite their experience, Tempah’s unique vision may offer a fresh angle to the discussions in the Den.

“Dragons’ Den” airs on BBC One every Thursday at 8 pm. As Tempah continues to evolve his career, he remains focused on leaving a legacy that transcends music, prioritizing his business ventures as vital to his identity.