Crypto Trading Won’t Be Executed by the App — Product Head Clarifies Smart Cashtags Rollout
The company’s planned Smart Cashtags feature will let users tag and specify individual crypto tokens and stocks, but it will not turn the social app into a broker that executes trades, the head of product said on Saturday, Feb. 14, 2026 (ET). The clarification narrows expectations about how the platform will mix social features with financial data and commerce.
What Smart Cashtags will actually do
Smart Cashtags is designed to reduce ambiguity when people post about financial assets. Ticker symbols can overlap across different blockchains and exchanges; the new feature will allow posters to designate not just a ticker but the specific smart contract or network tied to a token. The initial rollout will also support traditional equity tickers.
Product leadership described an in-app experience where prices, charts, price moves and related posts are aggregated into a single page for each tagged asset. That hub is intended to make it easier for users to find conversations and communities focused on a particular stock or token while avoiding confusion that arises from shared symbols.
Not a broker: how trading might still happen
The company’s product head emphasized that the organization will not handle trade execution or act as a brokerage. Instead, the platform will build financial data tools and links that can direct users to trading services. That means users may be able to initiate trades from inside the app’s timeline, but the actual execution and custody would be handled by external partners or integrated services.
This approach allows the app to layer discovery, price data and community signals on top of financial services without assuming regulatory responsibilities tied to acting as a broker-dealer or money transmitter. It also creates flexibility: third-party brokers or custodians could supply execution, while the social layer focuses on aggregation and context.
Payments push and regulatory backdrop
Separately, the company has been advancing a broader payments strategy. A subsidiary focused on payments has secured money-transmitter licenses in more than 40 U. S. states, underscoring an effort to build out financial rails for the platform. Lawmakers in some jurisdictions have raised questions about recent corporate management changes when reviewing licensing applications, adding a regulatory dimension to the expansion.
Executives have signaled that an integrated payments service is in internal beta and that an external beta could follow in coming months. Company statements indicate the payments product is intended to be a central place for monetary transactions on the service, but leadership has not confirmed that cryptocurrencies will be the backbone of that system. Prior plans discussed support for standard card-based flows and partnerships with established payments providers, while a former chief executive who had outlined timing for the payments launch left the company last year.
The Smart Cashtags clarification narrows expectations: the platform aims to enrich financial conversations and make discovery easier, but it stops short of becoming a trade-execution venue itself. For users and market participants, that distinction will shape how the feature is adopted and what compliance measures the company must take as it blends social and financial functions.
