Apple Should Abandon 60Hz Displays for Better Technology
Apple’s display technology has remained a hot topic, especially with the ongoing debates about refresh rates. Despite the introduction of 120Hz ProMotion displays nearly a decade ago, the company has been slow to embrace this technology across its entire product line.
Overview of Apple’s Display Technology
The first ProMotion display launched with the 2017 iPad Pro set a precedent for smoother visuals. Yet, many Apple devices still feature older 60Hz displays, which raises questions about the company’s strategy.
Recent Developments
In 2023, Apple finally incorporated a 120Hz refresh rate into the base model of the iPhone 17. This addition came four years after the same technology was available in the iPhone 13 Pro. Although some consumers may not notice the difference, a higher refresh rate improves user experience significantly.
Pricing Structure and Market Expectations
The iPad Air’s pricing ranges from $599 for the base 11-inch version to $799 for the 13-inch model, making its 60Hz display seem outdated when compared to the $649 10.5-inch iPad Pro, which offers 120Hz. The price gap of $400 between the iPad Air and the iPad Pro is substantial.
- iPad Air (base model): $599 (11-inch), $799 (13-inch)
- iPad Pro (base model): $999 (11-inch), $1199 (13-inch)
This pricing strategy suggests that many consumers will choose to buy an iPad Pro for its superior features, particularly if they value the enhanced display capabilities.
Consumer Sentiment
Many users acknowledge the benefits of 120Hz displays but are reluctant to pay an extra $400 for that feature alone. The disparity in features among Apple’s products is becoming increasingly difficult to justify, especially given the competitive landscape.
The Case for Abandoning 60Hz Displays
Industry standards are shifting, with most laptops priced at $999 or more now featuring 120Hz displays. Consumers expect a smoother experience without having to opt for high-end models. Apple’s reliance on 60Hz displays in mid-range products is becoming increasingly outdated.
Future Recommendations
To align with consumer expectations and industry standards, Apple should consider adopting 120Hz displays across more product lines. Alternatively, a minimum of 90Hz could serve as a compromise. Embracing faster refresh rates would elevate Apple’s product experience and attract a broader customer base.
- Potential benefits of higher refresh rates:
- Smoother user interactions
- Increased customer satisfaction
- Alignment with market trends
Ultimately, as refresh rate technology continues to evolve, Apple must assess its product strategy. The time has come for the company to move beyond 60Hz displays in mid-range offerings, ensuring that its products deliver the quality and performance customers desire.
