FridaBaby Criticized for Inappropriate Sexual Jokes on Baby Product Packaging
FridaBaby, a brand known for its baby products, is facing significant backlash over its use of inappropriate sexual jokes on product packaging. Parents and social media users have taken to various platforms to express their concerns, arguing that the humor is unsuitable for items intended for infants.
Controversial Marketing Language
The controversy erupted this week after examples of the brand’s past marketing messages resurfaced online, drawing criticism for their reliance on sexual innuendos.
- One viral post on X described the messages as “sick and twisted.”
- Comments on social media included sentiments like: “This is absolutely appalling and disgusting.”
Examples of Inappropriate Jokes
Among the offensive phrases shared by critics were:
- “This is the closest your husband’s gonna get to a threesome,” associated with the company’s 3-in-1 thermometer.
- “How about a quickie?”
- “I get turned on easily.”
- “I’m a [power] sucker,” featured on one of their product boxes.
Additionally, a previous post from 2020 displayed a baby with nasal discharge, captioned, “What happens when you pull out too early #nosefrida #dontmove.”
Mixed Reactions from Parents
Reactions to FridaBaby’s marketing have been divided. Some users criticized their social media campaign, particularly a recent Instagram post about breastfeeding. This post featured statements like “Boobs, everyone loves to see them,” followed by questions about societal norms regarding breastfeeding.
- Critics questioned the sexualization of such topics, with one user stating, “Hey so why do you sexualize your products???”
- Others mentioned they would stop purchasing the brand’s products.
Conversely, some commenters defended FridaBaby, suggesting that the humor resonates with the challenges of parenting.
FridaBaby’s Response
In light of the backlash, a spokesperson for FridaBaby released a statement clarifying the brand’s marketing intentions. They emphasized that humor has always been a part of their approach to discussing parenting’s messy realities.
The spokesperson noted:
- “Parenting can be isolating and overwhelming. Sometimes, humor makes difficult experiences feel more manageable.”
- The brand aims to address the awkward and challenging moments that come with caring for infants.
FridaBaby remains committed to reassessing their messaging as they strive to meet the needs of families with understanding and empathy.
