Super Bowl LX Becomes Second Most-Watched Event with 137.8M U.S. Viewers
Super Bowl LX has etched its name in history as the second most-watched event in the U.S., drawing a staggering 137.8 million viewers. This broadcast, featuring the Seattle Seahawks against the New England Patriots, peaked in the second quarter, showcasing the largest audience in U.S. television history.
Record-Breaking Viewership
The Seahawks triumphed over the Patriots with a final score of 29-13. The game’s average viewership totaled 124.9 million across various platforms, including NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+. This event ranks behind only Super Bowl LIX, which aired in February 2025, in terms of U.S. television viewership.
Milestone for NBCUniversal
Super Bowl LX represents the most-watched program in NBCUniversal’s history, coinciding with the network’s upcoming centennial celebration in 2026. Rick Cordella, President of NBC Sports, emphasized the powerhouse status of the Super Bowl and the NFL, highlighting their ability to attract large audiences.
Spanish-Language Audience Growth
Telemundo saw immense success, averaging 3.3 million viewers, marking the highest Super Bowl audience in U.S. Spanish-language history. The audience peaked during the halftime performance, hitting an average of 4.8 million viewers.
Social Media Milestones
- The Apple Music Super Bowl LX Halftime Show featured Bad Bunny and achieved over 4 billion views within the first 24 hours.
- This represents a remarkable 137% increase year-over-year.
- International markets accounted for over 55% of all social views related to the halftime show.
Clips from the halftime show now hold the top three spots for the most-watched NFL social media posts, with cumulative viewing time exceeding 115 years across platforms.
Music Streaming Success
Following the halftime show, Bad Bunny’s songs experienced a dramatic surge on Apple Music, with a 7-fold increase in listens. His set list became the most-played on the platform shortly after the performance.
- Hits like “DtMF,” “BAILE INoLVIDABLE,” and “Tití Me Preguntó” topped the charts following the event.
- His album charted in 155 countries, achieving the top position in 46 of them, including Mexico, Colombia, and Germany.
Olympics Presentation Audience
Post-Super Bowl festivities transitioned to the presentation of the Milan Cortina Winter Olympics, which averaged 42 million viewers. This figure marks NBCUniversal’s highest Winter Games audience since the 2014 Sochi Olympics.
Streaming Services Thrive
Peacock reported its strongest performance ever on the Sunday of Super Bowl LX, achieving record reach and streaming hours. The debut of the original series “The Burbs” set a new benchmark for Day 1 releases on the platform.
Advertising Impact
In terms of advertising success, NBC/Peacock generated significant increases in brand recall and opinion among viewers, confirming the enduring appeal and influence of the Super Bowl as a marketing event.
The success of Super Bowl LX highlights the ongoing popularity of the NFL and its ability to captivate audiences across multiple platforms, reaffirming its status as one of the world’s premier entertainment events.
