“Melania’s Box Office Performance in Second Weekend Analyzed”
The box office performance of the controversial documentary “Melania” has garnered attention following its second weekend of release. Directed by Brett Ratner, the film offers a glimpse into the life of Melania Trump during the lead-up to President Donald Trump’s inauguration in 2025.
Second Weekend Earnings
Super Bowl Weekend Impact
The film’s second weekend coincided with the Super Bowl, a period typically known for lower theater attendance. As a result, fewer people chose to go to the movies during this time.
Comparative Box Office Performance
During the same weekend, other films performed notably better:
- “Send Help”: $10 million (1st place)
- “Zootopia 2”: $4 million (9th place)
- “Avatar: Fire and Ash”: $3.5 million (11th place)
- “Dracula”: $4.5 million (12th place)
- “The Strangers – Chapter 3”: $3.5 million (13th place)
Critical Reception and Audience Feedback
Despite being poorly received by critics, “Melania” has demonstrated strong audience support. The film holds an abysmal 8% approval rating on Rotten Tomatoes from critics but boasts a remarkable 99% audience score from verified ticket purchasers. CinemaScore polls indicate an “A” grade from moviegoers.
Financial Considerations and Future Prospects
Amazon MGM Studios acquired “Melania” along with a companion docuseries for $40 million, spending an additional $35 million on marketing. Although still far from profitability, the studio anticipates recovering some costs through streaming service sign-ups and advertising revenue.
Kevin Wilson, head of domestic theatrical distribution at Amazon MGM Studios, emphasized the film’s strong performance, which aims to build momentum before it debuts on Prime Video.
