Bad Bunny Unveils Adidas BadBo 1.0 ‘Rise’ Ahead of Super Bowl Performance

Bad Bunny Unveils Adidas BadBo 1.0 ‘Rise’ Ahead of Super Bowl Performance

Bad Bunny is making waves as he prepares for the Super Bowl performance this Sunday. He recently attended the Super Bowl LX Pregame & Apple Music Halftime Show press conference, showcasing his first signature sneaker with Adidas, the BadBo 1.0 ‘Rise’.

Super Bowl LX Halftime Show Press Conference

The press conference took place at Moscone Center West in San Francisco. Here, Bad Bunny interacted with fans and shared insights about his anticipated halftime show. His casual yet stylish outfit included the new Adidas BadBo 1.0 sneakers featured in the ‘Rise’ colorway.

Details of the Adidas BadBo 1.0 ‘Rise’

The Adidas BadBo 1.0 sneakers are designed with an off-white base enhanced by black overlays and a gum sole. Key features include:

  • Cobalt blue accents, including lace tips
  • Bad Bunny’s signature stitch design on the tongue
  • Limited release to honor his birthday, with only 1,994 pairs available

These sneakers retail for $160 but sold out quickly on the dedicated website. Enthusiasts can now find them on resale sites for prices soaring up to $1,000.

Past Collaborations and Future Prospects

Prior to launching the BadBo 1.0, Bad Bunny collaborated with Adidas on several shoe designs since their partnership began in 2021. Rumors of a signature sneaker began circulating last October, fueled by leaked photos of upcoming designs.

Fans got an early glimpse of the ‘Rise’ colorway in Bad Bunny’s April video for “BOKeTE.” As a three-time Grammy winner, including the prestigious “Album of the Year,” his sneaker debut aligns perfectly with his rising stardom.

This collaboration underscores Bad Bunny’s influence in the fashion industry while blending music and streetwear seamlessly ahead of his major Super Bowl performance.