Canada Must Address the Growing Issue of Sports Betting
The landscape of sports betting in Canada is undergoing rapid transformation. As gambling advertising becomes more prevalent, concerns surrounding its impact on society grow stronger. The country faces challenges that require urgent attention from policymakers.
Current State of Sports Betting in Canada
In 2021, Canada legalized online gambling, opening the door to increased betting activities. This shift has resulted in a surge of advertisements related to sports betting, making it nearly impossible to enjoy televised sporting events without encountering these promotions.
Recent data reveals troubling statistics regarding gambling addiction among Canadians. According to the Canadian Centre for Substance Abuse and Addiction, 9.9% of Canadians are experiencing symptoms of problem gambling. Alarmingly, 69.4% of young men aged 18 to 29 who engage in online gambling identify as problem gamblers.
The Health Risks of Gambling Addiction
- Gambling Addiction: Classified as a serious public health threat by The Lancet.
- Increased Risk: A significant rise in financial stress and mental health challenges related to gambling.
- Suicide Rates: These have been notably higher among individuals with gambling disorders.
International Comparisons and Best Practices
Many countries have recognized the dangers of gambling and have implemented restrictions on gambling advertisements. Nations such as Japan, Italy, and the Netherlands have established bans or significant guidelines to limit exposure to gambling promotions. In contrast, Canada has lagged behind, prompting calls for regulatory reforms.
Proposed Legislation: Bill S-211
In a bid to address these pressing concerns, Senator Marty Deacon has sponsored Bill S-211, which is now before the House of Commons. This bill aims to create a national framework for regulating sports betting advertising.
Key Objectives of Bill S-211
- Limit the scope and frequency of gambling advertisements.
- Restrict endorsements from celebrities and athletes.
- Enhance research on minors and harmful gambling activities.
- Establish national standards for prevention and diagnosis of gambling addiction.
Public Sentiment on Gambling Ads
Recent polls indicate strong public support for regulating gambling promotions. A Leger survey from September 2025 found that 75% of Canadians believe current gambling advertisements are excessive. Over half of the respondents assert that sports broadcasters should not partner with betting companies.
Action is necessary to transform these opinions into effective policy changes. The Canadian government must approach this issue similarly to how it tackled tobacco advertising. Although outright bans on gambling will not yield successful outcomes, restricting advertisements can mitigate its risks.
The Growing Need for Change
Estimates suggest that approximately 300,000 Canadians were at risk of becoming problem gamblers in 2018. Today, due to unchecked gambling promotions, that figure could exceed four million, a significant societal concern.
If Bill S-211 is not passed, the growing prevalence of gambling addiction will continue to plague many families across Canada. Policymakers must prioritize the well-being of citizens over advertising revenues, initiating a critical dialogue about responsible gambling practices.
