Benson Boone and Ben Stiller team up for a Super Bowl ad—and a busy game-day cameo

Benson Boone and Ben Stiller have become an unexpected Super Bowl weekend pairing, linked by a retro-styled commercial that aired during Super Bowl LX and by Boone’s separate, on-field appearance as an honorary sideline photographer. The two storylines—one comedic and one sports-adjacent—have helped push Boone beyond the usual “music star at the game” lane, while giving Stiller another high-visibility, sketch-like performance built for a massive audience.

The Super Bowl ad that put them together

The headline collaboration is a Super Bowl commercial built around a deliberately over-the-top concept: Stiller and Boone play eccentric, European-accented “brothers” fronting a synthy jingle about bananas—specifically, selecting them at different ripeness levels. The spot leans hard into early-2000s pop aesthetics, then escalates with physical comedy and Boone’s trademark acrobatics.

One behind-the-scenes detail that’s gotten a lot of attention: Boone repeatedly performed his signature backflip during filming, with Stiller describing the stunt as something Boone could do on command, even between takes. The ad’s tone is intentionally silly, but it’s also tightly staged—more like a short music-video parody than a traditional product pitch.

Why this pairing worked so well on screen

The appeal is contrast. Stiller brings deadpan timing and “serious face in absurd situation” credibility, while Boone plays the hyper-committed performer who treats the jingle like a stadium anthem. That mismatch creates most of the laughs—especially as the spot turns a mundane grocery decision into a faux-epic performance moment.

It’s also a smart fit for Boone’s current public image: he’s known for big vocals and athletic stage presence, so a commercial that asks him to sing and flip is basically a compressed version of what many fans already associate with him.

Boone’s second Super Bowl role: Seahawks sideline photographer

Separate from the commercial, Boone made an appearance at Levi’s Stadium as an honorary sideline photographer for the Seattle Seahawks during Super Bowl LX festivities. Wearing a media-style vest and carrying a long telephoto lens, Boone was photographed and filmed taking shots on the field in pregame activity.

The cameo mattered because it wasn’t just a “celebrity in a suite” moment. It put Boone in a working, access-heavy role typically reserved for credentialed photographers—an angle that plays into his longtime public connection to the Seahawks and his Washington-state roots.

Where Ben Stiller is in his career right now

For Stiller, the Super Bowl ad fits a pattern: selective appearances that let him do character work without committing to a full season of television or a long press cycle. He’s been active in interviews lately reflecting on past projects and discussing upcoming work, and the commercial gave him a fresh, highly shareable performance that’s easy to clip and circulate.

In short, it’s a classic “big moment, low time investment” move—exactly the kind of role that tends to keep Stiller in the pop-culture conversation.

What the moment says about Super Bowl advertising in 2026

This collaboration also shows where Super Bowl advertising is heading: away from celebrity cameos that feel pasted in, and toward mini-stories where the celebrity is the concept. Viewers increasingly expect a spot that can stand alone as entertainment, and this one is engineered for replay—music hook, visual gag, and a physical stunt that people immediately talk about.

Key takeaways

• Boone and Stiller headlined a retro, banana-themed Super Bowl LX commercial that leaned into music-video parody and physical comedy.

• Boone also appeared at the stadium as an honorary Seahawks sideline photographer, creating a second viral thread.

• The pairing reflects a broader trend: Super Bowl ads designed as short films with “clip-ready” moments.

What to watch next

The immediate question is whether the commercial becomes a longer-running campaign beyond Super Bowl Sunday—extended cuts, follow-up spots, or additional “band” content. Boone’s game-day visibility also raises the odds of more sports-adjacent cameos this year, especially if brands see him as a rare crossover who can sing, perform stunts, and still read as authentic in a stadium setting.

For now, though, the story is simple: a comedian-actor and a pop singer turned a grocery jingle into one of the weekend’s most talked-about collaborations—then Boone doubled down by showing up on the field as if he were part of the production crew.

Sources consulted: Entertainment Weekly; NBC News; Deseret News; Forbes