Exclusive: Backstreet Boys Shine in New T-Mobile Super Bowl Ad
In an exciting development for Super Bowl fans, the Backstreet Boys have partnered with T-Mobile for a brand-new commercial. The iconic boy band reimagines their classic hit “I Want It That Way,” bringing nostalgia to a contemporary audience.
Backstreet Boys’ Super Bowl Comeback
Filmed at T-Mobile’s flagship store in New York’s Times Square, the ad showcases the group singing about the advantages of T-Mobile service. The commercial was revealed exclusively to USA TODAY, highlighting the band’s lasting connection to significant moments in Super Bowl history.
A Nostalgic Tune with a Modern Twist
The Backstreet Boys are not new to the Super Bowl stage. They previously collaborated with Chance the Rapper in a 2019 Doritos campaign. Their rich history extends back to 2001, when they performed the national anthem at Super Bowl 35, where the Baltimore Ravens emerged victorious against the New York Giants.
- Super Bowl 35: Backstreet Boys perform national anthem
- 2019 Campaign: Collaborated with Chance the Rapper and Doritos
- Upcoming Halftime Show: Bad Bunny to headline in 2026
Behind the Scenes at The Hit Factory
During the ad’s production, the band revisited The Hit Factory, a legendary recording studio in Manhattan. Nick Carter expressed a sense of nostalgia, recalling their earlier recordings there in the late 90s. While they may not remember every detail, the emotional connection to their past remains significant.
Creative Process for the Commercial
In the T-Mobile ad, the Backstreet Boys creatively adapt “I Want It That Way” to echo the theme of connectivity. This new version features additional lyrics crafted by Brian Littrell, enhancing its uplifting message.
A Memorable Experience with Shaquille O’Neal
The Backstreet Boys’ journey also includes memorable encounters, such as their meeting with NBA legend Shaquille O’Neal. This encounter led to discussions about potential collaborations, with Shaq expressing regret over not signing the band when they first met.
Continuing to Entertain
The Backstreet Boys maintain an active presence in the music scene. They are set to continue their residency in Las Vegas and have additional shows planned in Dusseldorf, Germany, later this year. While the band focuses on live performances, they also hint at discussions about future music projects.
As the Backstreet Boys prepare to shine in T-Mobile’s Super Bowl ad, they bring a blend of nostalgia and innovation, reminding fans of their enduring appeal in pop culture.
