“Trump Slump Jeopardizes World Cup Growth Expectations”

The upcoming FIFA World Cup in 2026 was anticipated to significantly boost tourism in the United States. However, current trends indicate a decline in international visitors. While global travel saw a 4% rise in 2025, the U.S. tourism sector experienced a 5.4% drop. This downturn surpasses the decline seen during the 2017-18 period, which raised concerns about the future of travel to the U.S.

Trump Slump Impact on Tourism

The term “Trump slump” reflects the ongoing challenges faced by the U.S. tourism industry due to various policy decisions. Notably, strict immigration rules and tariffs have dissuaded international tourists from visiting the U.S. In particular, the number of Canadian travelers dropped almost 30%, significantly affecting an industry reliant on their visits.

Decline in Canadian Visits

• In 2024, approximately 20.4 million Canadian visits generated $20.5 billion in economic impact.
• This drop adversely impacts border states and local economies that depend on Canadian visitors.
• Hotels in Las Vegas are even offering currency parity to attract more Canadian guests.

Wider Global Trends

Similarly, travel from countries like Australia, India, and Western Europe has decreased. Factors contributing to this decline include:

• Uncertain safety perceptions, with some nations advising against U.S. travel.
• Economic challenges, including the weakened Canadian dollar, making travel more costly.

Economic and Safety Concerns

Multiple tariff increases and a negative public image of the U.S. have reinforced these trends. The World Travel and Tourism Council noted this as a “wake-up call,” highlighting that the U.S. risks losing $30 billion in international tourism as visitor intent declines.

World Cup Outlook

The FIFA World Cup usually generates significant tourism activity. However, the “Trump slump” complicates this expectation. Increased fees and heightened travel restrictions, particularly for countries with strong soccer teams, may deter potential visitors.

Potential Boycotts and Visa Challenges

• Former FIFA President Sepp Blatter suggested fans avoid the U.S. during the tournament.
• Countries such as Senegal and Iran face visa restrictions, impacting fan attendance.

Despite promising flight and hotel bookings following the announcement of match dates, current sentiments may overshadow these initial successes. The expected benefits from hosting the World Cup could be undermined if significant travel policies remain unchanged.

Future of U.S. Tourism

With little indication of policy shifts, tourism professionals remain anxious about the future. Recent budget cuts to Brand USA have reduced promotional efforts, further complicating recovery. While passionate soccer fans might drive some attendance, it is unlikely that the U.S. tourism industry will rebound fully by 2026.

Addressing the damage done to the U.S. image among international travelers is crucial for long-term recovery.