Zendaya Celebrates Louis Vuitton Bag in Stunning New Campaign
Zendaya recently starred in a visually captivating campaign for Louis Vuitton, celebrating the iconic Monogram’s 130th anniversary. Released on February 4, this cinematic promotion features the prestigious brand’s renowned Speedy Bag, marking a significant moment in the luxury fashion landscape.
Zendaya: A Modern Fashion Muse
In this latest campaign, Zendaya showcases her role as a brand ambassador for Louis Vuitton. The campaign, photographed by Glen Luchford, highlights her wearing a chic pinstripe ensemble adorned with Louis Vuitton tags. The Speedy Bag takes center stage, emphasizing its status as a timeless accessory.
The Legacy of the Monogram
The Louis Vuitton Monogram has captivated audiences for over a century. The Speedy Bag, a staple of the brand, first appeared in the 1930s as soft luggage. It received its iconic Monogram treatment in 1959, further enhancing its status as a symbol of luxury.
- Original Release: 1930s
- Monogram Introduction: 1959
Louis Vuitton describes the Speedy’s design as “the supple form, wide zip closure, and signature handles,” contributing to its enduring appeal across generations.
Continuous Collaborations
Zendaya’s connection with Louis Vuitton extends beyond this latest campaign. In December 2024, she represented the revived collaboration between Louis Vuitton and Takashi Murakami. This partnership brought a fresh twist to the classic Monogram, showcasing models like the Keepall and Venice bags.
By May 2025, Zendaya again took the spotlight, appearing in a Speedy-centric campaign for the third chapter of the Murakami collaboration, featuring bold, eye-catching designs.
A Reflection of Modern Identity
This latest campaign focuses on the personal stories that the Monogram evokes for global celebrities. The accompanying video, directed by Roman Coppola, features Zendaya delivering a heartfelt monologue to her Speedy Bag. She articulates a profound connection, describing it as a reflection of her own journey.
With this campaign, Louis Vuitton not only celebrates its heritage but also positions the Monogram as a contemporary symbol of speed and style, reinforcing its relevance in today’s fashion landscape.
Explore Louis Vuitton’s Speedy Collection
Fashion enthusiasts can explore various models from the Louis Vuitton Speedy collection, each offering a unique take on this historic design. The collection includes:
- Louis Vuitton Monogram Speedy Bandoulière 25
- Louis Vuitton Monogram Speedy Bandoulière 20
- Louis Vuitton Monogram Speedy 30
- Louis Vuitton Speedy Bandoulière 35
- Louis Vuitton Nano Speedy
With Zendaya leading the charge, the campaign successfully bridges the gap between the past and the present, celebrating the everlasting allure of Louis Vuitton and its iconic Monogram.
