NFL Appoints Dhar Mann as Chief Kindness Officer Despite Shady Past
The NFL has announced its appointment of Dhar Mann as the league’s first Chief Kindness Officer. This decision aligns with the upcoming Super Bowl 2026, where Mann will also be recognized as the Creator of the Week. Known for his uplifting and wholesome content, Mann has achieved significant success across social media platforms, amassing millions of followers.
About Dhar Mann
Dhar Mann is a prominent figure in the digital content landscape. With 26 million YouTube subscribers, 16 million followers on TikTok, and 4 million on Instagram, he has captivated audiences worldwide. His engaging videos, primarily focused on kindness and life lessons, have collectively garnered billions of views.
Past Challenges
Despite his current success, Mann’s journey was not always smooth. In 2011, he pled no contest to five felony counts related to defrauding the city of Oakland. These charges stemmed from accusations that he unlawfully kept over $44,000 from city redevelopment grants. Following this, he was fined $37,500 but did not serve jail time. His conviction was later expunged, allowing him to focus on his career.
Partnership with the NFL
The collaboration with the NFL reflects Mann’s commitment to spreading positivity. This partnership comes shortly after Fox Entertainment secured a multi-year deal with Dhar Mann Studios, a leading creator-driven studio in Los Angeles. His content reshapes traditional perspectives, promoting acts of kindness over competition.
Initiatives for Super Bowl 2026
- Mann’s first initiative is the “Be Kind to Your Rival” campaign.
- This campaign encourages fans to post positive messages about opposing teams using the hashtag #KindnessWinsBig.
- For each qualifying post, Mann will donate $1 to St. Jude Children’s Research Hospital, up to a total of $100,000.
Influence and Earnings
Dhar Mann’s financial success mirrors his rising influence. He reportedly earns ten figures annually from Google AdSense and has established numerous partnerships with major brands, including Meta and Universal Studios. Forbes recognized him among the top creators in both 2025 and the Time 100 list for his innovative content.
A New Approach to Content Creation
Mann shifted his content strategy after reflecting on his early experiences. He began using family and friends as actors in his videos, significantly enhancing engagement and relatability. His breakthrough came when he successfully integrated motivational messages into entertaining narratives. This creative approach resulted in over four billion total views across his videos.
Conclusion
As the NFL’s Chief Kindness Officer, Dhar Mann aims to foster a culture of kindness during Super Bowl 2026 and beyond. His personal journey from hardship to success serves as an inspiration. Through his initiatives, Mann looks to remind fans of the importance of kindness and support within the sports community.
