Kendall Jenner and Devin Booker spark fresh dating talk after Super Bowl ad banter

A new round of relationship speculation is following kendall jenner into the final days of January, after a public, flirty back-and-forth with devin booker turned a marketing moment into a headline. The chatter accelerated after her Super Bowl-themed betting ad dropped on Jan. 27, 2026, and Booker responded in the comments two days later, on Jan. 29, 2026—a quick exchange that sent “are they back on?” rumors racing again.

For anyone searching “who is kendall jenner dating”, the most concrete answer right now is also the least satisfying: she has not publicly confirmed a current partner. What is clear is that the devin booker kendall jenner storyline remains the one with the most recent, visible sparks.

Kendall Jenner dating rumors flare again

The latest speculation is built around timing and tone. Jenner’s Super Bowl ad leans into the long-running internet meme that athletes who date her fall under a “curse,” and the joke lands because it’s rooted in her well-known dating history with several NBA players. Booker’s response—playful and pointed—kept the conversation alive beyond the commercial itself, as fans treated the exchange like a soft-launch hint.

None of this equals confirmation. Social media banter can be exactly what it looks like: two famous exes joking in public. Still, it’s the most current “signal” around her love life, which is why the searches have spiked again this week.

Key takeaways

• There is no public confirmation that Jenner is in a new relationship as of Jan. 31, 2026 (ET).

• The most recent buzz centers on her flirty public exchange with Booker after her Super Bowl betting ad.

• Earlier sightings in September 2025 kept reconciliation rumors alive even before this week’s comments.

The Devin Booker factor in 2026

Booker and Jenner have been tied together on and off in the public imagination since their relationship became widely known in the early 2020s. Their reported split in November 2022 didn’t end the narrative; it just changed its rhythm—quiet stretches broken up by sightings, insider-style relationship status chatter, and the occasional online wink.

This week’s interaction landed differently because it followed a commercial designed to joke about her dating life. Booker stepping into that premise in public effectively made him part of the campaign’s punchline—and, instantly, part of the week’s celebrity relationship news cycle.

What’s confirmed vs. what’s not

Here’s what holds up cleanly:

• Jenner’s Super Bowl ad is real and intentionally references the idea that her dating life has become a sports meme.

• Booker’s response in the comments is real and explicitly engages with the ad’s joke.

• Jenner has not issued a statement confirming she’s dating Booker again—or dating anyone else.

What remains unconfirmed:

• Whether they are romantically involved right now.

• Whether any recent sightings indicate a relationship rather than coincidence or overlapping social circles.

The gap between “public flirtation” and “relationship confirmation” is where this story lives—especially because Jenner has repeatedly framed privacy as a deliberate choice in past interviews.

Why the ad fueled the moment

The commercial didn’t just promote betting—it packaged Jenner’s tabloid footprint into a punchline that was easy to clip, repost, and debate. By turning the “curse” chatter into a joke about odds and wagers, the ad invited people to do what they always do with celebrity relationships: look for tells, triangulate meaning from comments, and treat ambiguity as content.

That dynamic helps explain why even a brief exchange can dominate the conversation. It’s not only about the relationship; it’s about how a highly recognizable cultural narrative gets refreshed with new material.

Where things stand heading into February

If you’re trying to pin down the simplest answer to “who is kendall jenner dating” right now: no one has been officially identified or confirmed. The most recent public interaction fueling speculation involves Booker, and it arrives on top of prior reconciliation rumors that never fully went away.

Until there’s a direct confirmation—an on-record statement, a clear public appearance framed as romantic, or sustained reporting with verifiable details—the responsible read is that this is buzz, not proof.

Sources consulted: PEOPLE, E! News, Page Six, Fox Business, Fanatics Sportsbook, Instagram