Dhar Mann and Robert Irwin Join NFL’s 2026 Super Bowl Creators
The upcoming Super Bowl in San Francisco will not only be a major sports event but also a hub for content creators. Over 160 creators from various social media platforms will converge for Super Bowl 60 next month. This initiative reflects the NFL’s commitment to engaging younger audiences through digital content.
Dhar Mann and Robert Irwin Among NFL Creators
Among the notable creators is Dhar Mann, known for his inspirational scripted videos on YouTube. Mann has been appointed as the NFL’s Chief Kindness Officer, a title that highlights his mission to promote positivity and sportsmanship during the Super Bowl events.
Activities and Campaigns
Dhar Mann plans to launch a social campaign dubbed “Be Kind to Your Rival.” This initiative encourages fans to share supportive messages about rival teams using the hashtag #KindnessWinsBig. For every qualifying post, Mann will donate $1 to St. Jude Children’s Research Hospital, with a cap of $100,000, continuing the NFL’s charitable partnership established in 2012.
Mann expressed his honor in leading this initiative, emphasizing the Super Bowl’s role in fostering collective feelings among millions. He aims to channel the NFL’s passion into moments of kindness and empathy throughout the event.
OtherCreators at Super Bowl 60
- Robert Irwin, a winner on Dancing With the Stars, will share content to promote the upcoming NFL game in Australia.
- Max Klymenko, creator of the popular Career Ladder series, will also be in attendance.
- Nicky Campbell is set to cover the NFL Honors red carpet.
- Chef Cuso will participate in a new social food series created by the league.
- A YouTube Flag Football Game will feature creators and celebrities teamed with former NFL stars, live-streaming on the NFL’s YouTube channel.
Creators and Celebrities Involved
The Flag Football Game will have J. Balvin and Druski as team captains. Participating quarterbacks include Cam Newton and Michael Vick, along with other notable personalities like Deestroying, Deion “Coach Prime” Sanders, and Kane Brown.
Engagement with Younger Audiences
The NFL’s collaboration with creators aims to draw in younger fans by leveraging the influence of social media. This strategy ensures that the league remains relevant to new generations while maintaining its appeal to established fanbases.
Feedback from NFL Commissioner Roger Goodell highlights the positive impact of these creators. They have not only brought fresh audiences but have also enhanced the overall production quality of the content.
YouTube CEO Neal Mohan remarked on the evolving consumption habits of younger fans, emphasizing their desire for engaging highlights and commentary delivered by their favorite creators, proving that authentic connections are vital for modern sports engagement.
