Farmers Insurance Open 2026 tees off at Torrey Pines with big names, big stakes, and a shifting PGA Tour schedule
The Farmers Insurance Open is back at Torrey Pines from Thursday, Jan. 29 through Sunday, Feb. 1, putting one of the PGA Tour’s toughest coastal tests in the middle of a busy early-season stretch. With a strong field, a $9.6 million purse, and a West Coast run that quickly rolls into other marquee stops, this week in San Diego is shaping up as both a measuring stick and a momentum builder.
It also arrives with added significance beyond the leaderboard: this tournament is widely expected to be the final edition under the current Farmers Insurance title sponsorship arrangement. Further specifics were not immediately available about what the event’s name or sponsorship package will look like starting in 2027.
Torrey Pines returns to a Sunday finish and a familiar, punishing setup
Torrey Pines again uses its two-course format early in the week, with players rotating between the North and South courses across the first two rounds before the weekend shifts entirely to the South Course. That rotation matters because the North and South ask different questions: the South is typically the grind, with longer, more demanding holes where patience becomes a scoring skill, not just a mindset.
Mechanically, the Farmers Insurance Open is a standard 72-hole stroke-play event. Every player is guaranteed two rounds, then the field is trimmed after 36 holes to those inside the cut line. From there, it becomes a two-day sprint on the South Course to close out Sunday. Tee times can still shift late because of weather or operational adjustments, and a full public timeline for any late changes has not been released.
Koepka’s PGA Tour return adds edge to an already deep field
One of the week’s biggest storylines is Brooks Koepka teeing it up in a PGA Tour event again after a multi-year absence. His return instantly raises the temperature on featured pairings and adds a different competitive energy to a venue that has historically rewarded confident ball-striking.
Ludvig Åberg is also a focal point this week, arriving with the unusual distinction of being the most recent winner at Torrey Pines from a separate event held here last season, even though he is not the defending champion of the Farmers Insurance Open itself. Harris English holds that defending-champion status, putting him in the familiar position of trying to balance target golf with the added pressure of protecting a title.
Some specifics have not been publicly clarified, including how many last-minute medical or travel-related decisions could affect the final field by Thursday morning. Tournament fields can change close to the start as alternates are added, and those updates can happen quickly.
A sponsor era closing, with real impact beyond the ropes
Farmers Insurance has been the title sponsor since 2010, a long run in modern tournament economics, and the conclusion of that partnership adds a layer of transition to the week. Sponsorship changes are not just branding: they can influence everything from on-site activations to community programming and the long-term identity of a stop on the schedule.
The stakeholder impact is broad. Players and caddies feel it in the form of field strength, purse levels, and how many ranking points and FedExCup points are on the line. Fans and volunteers feel it through ticketing, access, and the overall tournament experience. The local San Diego hospitality economy benefits from a consistent surge of visitors, while charitable partners rely on tournament week as a key fundraising and awareness moment.
For the PGA Tour and the tournament’s organizing group, the Century Club of San Diego, the next phase will be about keeping the event’s place on the calendar secure while maintaining the community footprint that has grown over time.
Where the Farmers Insurance Open sits on the 2026 PGA Tour schedule
The timing of this week matters because the early season has little downtime. The 2026 West Coast stretch stacks meaningful events together, and the Farmers Insurance Open is a pivot point between the first wave of January tournaments and the February run that follows.
After Torrey Pines concludes on Sunday, Feb. 1, the next major stop is the WM Phoenix Open, scheduled for Feb. 5–8. Then comes the AT&T Pebble Beach Pro-Am, set for Feb. 12–15, followed by The Genesis Invitational on Feb. 19–22. That sequence makes this week more than a standalone test: it’s part of a month-long evaluation period where form can build fast or unravel just as quickly.
The next verifiable milestone is Friday’s cut after Round 2, which will decide who earns weekend tee times on the South Course. From there, Sunday’s final round and trophy ceremony will determine whether Torrey Pines crowns a first-time winner, a returning star, or a defending champion who finds the right gears at the right moment.
