Dana White Dismisses Concerns: ‘I Deeply Care About the UFC’

Dana White, the President of the UFC, has responded to recent criticisms regarding his commitment to the organization. Renowned for transforming MMA into a multi-billion-dollar industry, White asserts that he is more dedicated than ever to the UFC.

Dana White’s Media Response

White addressed concerns stemming from his recent interview with CBS. Critics suggested that his answers indicated a diminishing focus on the UFC. However, White refuted these claims in an interview with Sports Business Journal.

“Just watch what we do next,” he urged, expressing confidence about the future. White highlighted the UFC’s significant achievements, including securing a $7.7 billion TV rights deal with Paramount last year.

Expanding Horizons

Under White’s leadership, the UFC has not just experienced financial success but has also expanded its portfolio. Recent additions include:

• UFC BJJ
• Power Slap
• Upcoming Zuffa Boxing initiative

Despite his focus on multiple projects, White emphasizes that his passion for the UFC remains strong. He remarked, “My job description has changed, but that doesn’t mean my dedication has waned.”

Looking Ahead

White has assured fans and stakeholders that they will witness impressive developments in the UFC as the organization prepares for the upcoming years. He stated, “Come see what we do in 2026 going into 2027.” This forward-looking statement reflects White’s ongoing commitment to the company he has helped grow.

In conclusion, Dana White firmly stands by his dedication to the UFC, despite juggling various projects. His message remains clear: the future of the UFC is bright, and his involvement is as intense as ever.