“Is This a Genuine Joke?”

In September 2023, Jaden Smith was appointed as the new Men’s Creative Director for the renowned French luxury label Christian Louboutin. This role involves overseeing the design of four annual collections, with his first line unveiled during Paris Fashion Week on January 21, 2024. The launch has ignited a debate surrounding his involvement and the quality of the designs.

Jaden Smith’s First Collection Unveiled

The reveal of Jaden Smith’s debut collection coincided with a launch party where he showcased the designs. In a recently released behind-the-scenes video, Smith demonstrates his engagement with the collection, examining pieces and offering insights into the creative process. His fashion choices included a layered look featuring a white collared shirt, a denim jacket, and a long black coat, complemented by striking red paint on his face for a dramatic flair.

“We’ve been developing this for about nine to 10 months,” he shared. “I’ve been coming here to Paris and working with the team…to create something that inspires people.”

Family Support at the Launch

His parents, Will and Jada Smith, showed their support by attending the event, dressed in coordinated black outfits. They posed alongside models who showcased pieces from Jaden’s collection, while his sister, Willow Smith, was also in attendance.

Social Media Backlash

• “The poor actual design team that has to sit through this,” remarked one critic.
• Another user lamented, “Feel sorry for all the talented fashion design students that would have loved and deserved a shot at this.”
• One comment questioned, “Is this an actual joke?” suggesting doubts about the sincerity of the selection process.

Some users highlighted the disparity in opportunities, reflecting on meritocracy in the fashion industry. Others defended Smith, arguing that he deserves recognition for his achievements despite being labeled a “nepo baby.” Comments defending his work included:

• The designs are cool; if you were born rich, you’d flaunt too.
• He’s accomplished; his success doesn’t hinder others from succeeding.
• “That bag with 6,000 pockets I kinda like” – a nod to one of the unique items featured in his collection.

As the discussions continue, the question remains: Is this a genuine joke? Jaden Smith’s role as Men’s Creative Director is prompting a significant re-evaluation of the relationship between celebrity and talent in the fashion industry.