Acura Phases Out RDX, Anticipates Continued Growth
Acura is set to phase out the popular RDX model, introducing significant changes to its lineup. The brand aims to maintain momentum in sales through new and updated models while addressing an evolving market.
Acura RDX to Cease Production
The current generation of the RDX will stop production in spring 2026. Acura anticipates maintaining sufficient inventory to meet customer demand throughout most of the year. Current RDX owners will have the option to extend their leases during this transition.
Future Direction for Acura
Acura’s vice president of sales, Lance Woelfer, is optimistic about the brand’s growth despite the discontinuation of the RDX. The automaker plans to build on the success of several models:
- Entry-level ADX
- Three-row MDX
- Upcoming electric RSX
The addition of these vehicles is expected to retain existing customers while attracting new ones.
Sales Projections and Market Challenges
Acura has experienced a slight sales increase in 2025, with predictions for a further share increase in 2026. The RDX, which debuted for the 2007 model year, has sold approximately 850,000 units in North America across its various generations.
Despite the challenges posed by tariffs, the loss of electric vehicle tax credits, and a microchip shortage, Acura is projecting annual sales of around 135,000 units. Overall, Honda and Acura aim for total sales of 1.5 million vehicles in 2026, marking a 4% increase against a backdrop of industry stagnation.
Enhancing the Vehicle Lineup
Acura and Honda’s strategy includes focusing on more affordable vehicle options. This year, the automaker plans to increase production of budget-friendly variants of popular models such as:
- Honda CR-V
- Civic
- Accord
- Acura ADX
- Integra
Additionally, several models—including the MDX and Integra Type S—will see updates, enhancing the overall customer offering.
Innovations on the Horizon
New technologies will appear in Acura’s models, including the Honda S+ Shift system in the Civic Hybrid. This technology simulates high-performance shifting and is expected to enhance the driving experience. The latest iteration of the Honda Prelude launched in November and will gradually become available to dealers by March.
Despite the gradual rollout, sales have exceeded expectations, highlighting a positive trend for Acura moving forward.
