Selena Gomez and Hudson Williams Shine in Golden Globes Red Carpet Rankings
The 2026 Golden Globe Awards showcased notable moments on the red carpet, particularly through the lens of social media engagement. Despite a dip in traditional TV ratings, social media interactions surged, highlighting key trends in the Red Carpet Power Rankings.
Social Media Engagement at the Golden Globes
This year, luxury brands collectively earned an impressive engagement value of $146.48 million, a slight increase from $144.12 million in 2025. The report analyzed multiple categories, revealing the impact of both fashion choices and celebrity appearances during the event.
Top Fashion Brands
- Chanel was the standout brand, largely due to the presence of four actresses: Selena Gomez, Ayo Edebiri, Rose Byrne, and Maya Rudolph. Chanel achieved a Media Impact Value (MIV) of $12 million.
- Dior followed closely with $11.9 million, supported by stars like Jessie Buckley and Mia Goth.
- Giorgio Armani garnered $9.3 million, thanks to appearances by Julia Roberts and other high-profile actors.
Top Women on the Red Carpet
Selena Gomez distinguished herself as the top female figure on the red carpet, earning $7.2 million in MIV by wearing Chanel. Priyanka Chopra, another influential figure, reached the second and fourth positions with total MIVs of $5.9 million for her Dior gown and $4.9 million for her Bulgari jewelry.
- Selena Gomez: $7.2 million (Chanel)
- Priyanka Chopra: $5.9 million (Dior); $4.9 million (Bulgari)
- Lisa Manobal: $2.3 million (Jacquemus)
- Ariana Grande: MIV details not specified (Vivienne Westwood)
Top Men on the Red Carpet
Hudson Williams emerged as a significant player with a total MIV of $2.5 million for his Armani ensemble and $1.7 million for Bulgari accessories. His co-star, Connor Storrie, also made an impact, supporting his look with jewelry from Tiffany & Co.
- Hudson Williams: $2.5 million (Armani); $1.7 million (Bulgari)
- Connor Storrie: MIV details not specified (Saint Laurent and Tiffany & Co.)
- Jacob Elordi: MIV details not specified (Bottega Veneta)
Collectively, women’s influence was significantly stronger, translating to a total MIV of $27.6 million, while men accounted for only $9.6 million. This trend highlights the dominant role women continue to play in red carpet engagements.
Jewelry and Accessories Highlights
Bulgari ranked highest among jewelry brands at the Golden Globes, bolstered by star appearances like Priyanka Chopra and others. It achieved an MIV of $9.1 million, with Tiffany & Co. close behind at $5.6 million.
- Bulgari: $9.1 million
- Tiffany & Co.: $5.6 million
- Boucheron: $1.07 million, highlighted by Colman Domingo’s avant-garde accessory choice.
In the accessories sector, Christian Louboutin maintained its dominance. The brand was worn by an array of stars, further enhancing its visibility and earned engagement metrics.
Looking Ahead
The 2026 Golden Globes provided valuable insights into celebrity branding on social media. The upcoming Grammy Awards will be the next focus, revealing more trends and engagement dynamics in the entertainment industry.
