FP Movement Signs Tennis Star Emma Navarro, Expands Sports Roster
FP Movement, the activewear division of Free People, has welcomed Emma Navarro, a prominent American tennis player ranked No. 15 globally, to its roster of athletes. This partnership marks a significant step for the brand as it aims to solidify its reputation in the tennis community.
Emma Navarro: A Rising Star in Tennis
Emma Navarro has made her mark as a notable figure in women’s tennis, previously spending time in the top 10 rankings. Her acquisition by FP Movement highlights the brand’s commitment to elevating its presence in the sport. Jack Reynolds, the Chief Marketing Officer at Free People, stated that tennis offers a unique platform for product innovation that extends to other performance lines like running and studio apparel.
Changes in Tennis Sponsorship
The tennis sponsorship landscape is evolving. Traditional brands like Fila, Sergio Tacchini, and Ellesse are being succeeded by innovative activewear brands such as FP Movement, Lululemon, and Vuori. These newer brands provide athletes with better compensation and more creative control over their gear, which is crucial for building personal brands.
- Navarro was formerly associated with Fila, a brand with a long history in tennis.
- FP Movement emphasizes credibility and product testing by partnering with top athletes.
- Today’s athletes are prioritizing partnerships that allow for personal expression and style.
Custom Apparel for Personal Expression
Navarro expressed her enthusiasm about collaborating with FP Movement. During her first photoshoot at the LTP Tennis Center in Charleston, she shared, “I’ll be wearing outfits that I worked on designing — outfits that I’m really excited to wear.” This collaboration allows her to translate her personal style into her tennis apparel.
Launch of New Tennis Collections
With Navarro’s signing, FP Movement unveiled two new tennis apparel styles. These styles include:
| Style | Description |
|---|---|
| Crossover Set | A periwinkle racerback tank paired with a black skirt and decorative half-zip vest. |
| Comeback Set | A classic white T-shirt matched with a ruffled skirt featuring navy detailing. |
Navarro’s choice to wear FP Movement reflects her affinity for athleisure that is both functional and stylish. She believes the brand excels in creating pieces that enhance performance while maintaining a feminine appeal.
The partnership with Navarro signifies a strategic move by FP Movement to attract attention in the competitive landscape of women’s tennis. By aligning with a rising star, El-Balad’s brand continues to innovate within the activewear sector and appeal to a broader audience.
