Earn Discounts with M&S’s Revamped Sparks Loyalty Program

Mo. Basuony

Published: April 15, 2026 7:27 AM ET

Marks & Spencer has updated its Sparks loyalty scheme to let members win vouchers tied to spending targets. The retailer says the changes respond to customer feedback and aim to make Sparks more rewarding.

How the new “spend and earn” works

Members must activate each offer in the Sparks section of the M&S app. The app is free to download from the Apple App Store and Google Play Store.

Once activated, spend the required amount to receive a voucher. Some offers require a single transaction, while others allow the total to be split across purchases.

Activation and limits

Offer details, including whether spending counts online or in-store, appear in the app. Each offer shows its deadline and terms.

Most initial offers observed provided 12 days to meet the spending goal. Offers are personalised and refresh weekly on Tuesday.

Examples of current offers

Filmogaz.com checked sample offers available on 15 April 2026. These illustrate how rewards map to spend levels.

Spend £35 on food, earn £5.
Spend £35 on food, earn £4.
Spend £8 on fresh berries, earn £1.
Spend £15 on kids’ footwear, earn £3.
Spend £12 on kitchenware, earn £2.

Personalisation and extra benefits

Offers are tailored to shopping habits, while some target items customers rarely buy. Cardholders with an M&S credit card can link it to Sparks.

Linking provides additional exclusive offers for card users. Personalised deals aim to increase value for regular shoppers.

Using and spending vouchers

Earned vouchers are valid for at least 12 months. They can be redeemed on any product at M&S, regardless of how they were earned.

To spend a voucher, tap ‘Spend’ in the app and add it to your Sparks card. The voucher is applied automatically at checkout after scanning your Sparks card or shopping online.

Unchanged perks

Several existing Sparks benefits remain in place. Members still receive a free birthday treat each year.

The hot drink stamp card still offers a free seventh coffee after six purchases. To use this, download and activate the stamp card in the M&S app.

M&S will also continue donating 1p to a chosen charity whenever a customer uses their Sparks card in-store or online.

Bottom line

The update lets shoppers earn discounts through targeted spend-and-earn offers. It brings new redemption mechanics while preserving familiar perks.

Sparks members should check the app regularly to activate offers and see personalised deals. Earning vouchers can add value when planned purchases align with offers.