Laufey Unveils Captivating “Madwoman” Music Video Featuring Hudson Williams
Laufey has released a notable music video for her latest single, “Madwoman,” featuring a talented cast. This release follows her debut performance of the song at Coachella, where she captivated audiences with her unique style.
Star-Studded Cast and Creative Team
The music video showcases a diverse ensemble including:
- Hudson Williams from “Heated Rivalry”
- Alysa Liu, an Olympic gold medalist
- Megan Skiendiel from “KATSEYE”
- Lola Tung from “The Summer I Turned Pretty”
This gathering emphasizes Asian and Asian American representation in the arts. Notable figures involved in the production include:
- Christine Yi and Maiqi Qin (Gold House)
- Julie Fong (Partizan Entertainment)
- Oscar Tang (Committee of 100)
- Warren Fu (Director)
- Andrew Truong (Director of Photography)
Aims of Representation
Laufey expressed her desire for representation through the “Madwoman” video. She aims to provide visibility for artists who share her cultural background. In a statement, she highlighted the lack of role models for Asian Americans in media.
Director Warren Fu echoed these sentiments, noting the rarity of having a culturally resonant team both in front of and behind the camera. “Madwoman” represents a moment of pride for the Asian diaspora.
Gold House’s Involvement
This project marks Gold House’s inaugural music video, showcasing its commitment to supporting AAPI narratives. The organization aims to spark moments of pride within the community through various creative initiatives.
Christine Yi, GM of Gold House Studios, remarked on the project’s significance, emphasizing its cultural implications. The “all ‘wasian’ cast” concept symbolizes a new representation in media.
Filming and Visual Inspiration
The video was filmed in Los Angeles leading up to Laufey’s Coachella performance. It draws inspiration from photographer Slim Aarons’ work, renowned for his depictions of high society. Fu and Laufey sought to challenge traditional Americana by incorporating diverse cultural elements.
Fu describes the set as brimming with positive energy, and they successfully achieved the ambitious goal of completing 70 shots in one day. The film design melds mid-century aesthetics with a Hong Kong twist, featuring elements like:
- Iced tea and boba
- American pastries and dim sum
- Chinese lanterns adorning an Eichler home
A New American Dream
According to Fu, the video aims to reshape the American Dream into a more inclusive narrative. By celebrating their rich cultural heritages, Laufey and her collaborators are crafting a distinct storytelling experience. The “Madwoman” music video not only highlights individual talent but also serves as a beacon for wider representation in the arts.
