YouTube Premium Increases Prices for First Time Since 2023
YouTube said it will raise subscription fees for several Premium plans in the United States. The company says this is the first price adjustment since 2023.
New prices and plan changes
The core YouTube Premium plan will rise by $2 per month to $15.99. YouTube Music and Premium Lite increase by $1 per month to $11.99 and $8.99 respectively.
| Plan | New Monthly Price | Increase |
|---|---|---|
| Core YouTube Premium | $15.99 | +$2 |
| YouTube Music | $11.99 | +$1 |
| Premium Lite | $8.99 | +$1 |
| Family plan (up to six household members) | $26.99 | +$4 |
What subscribers get
YouTube Premium includes ad-free viewing, background play, and offline downloads. The service also bundles access to YouTube Music.
- Ad-free videos
- Background play for audio and podcasts
- Offline downloads for mobile
Premium Lite launched about a year ago. It offers some perks, though not all videos are ad-free.
Company context and audience size
YouTube highlights a library of over 300 million tracks on YouTube Music. A spokesperson told Filmogaz.com the price change helps maintain service quality and support creators and artists.
About a year ago, YouTube reported more than 125 million combined YouTube Premium and Music subscribers. The platform remains a dominant force in streaming video worldwide.
Wider streaming industry trend
Other services have also raised fees recently. Netflix increased plan prices by $1 to $2 in March.
Amazon raised the cost to remove ads on Prime Video by $2 per month. Spotify raised its core plan to $12.99 in January.
What this means for subscribers
The company said it will continue offering multiple plans to suit different users. Subscribers can choose the option that best fits their needs.
