Hawaiian Culture Thrives at Merrie Monarch Arts and Crafts Fair
Alliya Gabriel leads Koa Kards, a family business that recently rebranded after three decades on the Big Island. The Hilo-based company crafts postcards, bookmarks, magnets, earrings and stickers from 100% Hawaiian koa wood. In 2026 Koa Kards marks its fifth year among more than 150 vendors at the Merrie Monarch arts and crafts fair.
Event details and schedule
The fair runs Wednesday through Saturday, April 8–11. It takes place at Afook-Chinen Civic Auditorium and the adjacent Butler Buildings in Hilo. Hours are 9 a.m. to 5 p.m. Wednesday through Friday, and 9 a.m. to 4 p.m. on Saturday.
Admission and attendance
Admission is free for all visitors. Organizers expect about 35,000 people over four days. An on-site ATM is available for vendors who accept cash only.
Artisans, demonstrations and performances
The fair highlights Hawaiian culture with master craftspeople and emerging artists. Daily performances from local hālau and hands-on demonstrations are featured. Demonstrations include kapa crafting and pa‘u drum making.
Vendors offer a wide selection of Hawai‘i-made goods. Shoppers will find aloha wear, fine woodwork, contemporary photography and unique jewelry. Local foods, natural skincare, and official festival merchandise are also available.
Community and business impact
For Koa Kards, Merrie Monarch time is its busiest season. The company debuts most new releases at the fair and gains wholesale partners there. Gabriel credits strong Hilo community support and festival staff for the event’s success.
The fair serves as a platform for sustaining livelihoods and preserving traditions. Families pass skills across generations while visitors connect directly with artisans. That exchange keeps Hawaiian culture vibrant.
Organization and history
The arts and crafts market has been part of the Merrie Monarch tradition since the 1970s. It began at the former Seven Seas location and was once organized by nuns at Saint Joseph School. Today, more than 50 volunteers organize the event year-round.
Returning vendors are accepted throughout the year. The application for new vendors opens in summer, and vendors are typically confirmed by November or December. Exhibitors begin setting up the day before opening.
Leadership and partners
Fair co-chairpersons Taylor Escalona and Kegan Miura oversee planning and operations. They emphasize authenticity and the festival connection at the fair’s core. Organizers aim to keep admission free so the community can participate.
Shuttle service runs Thursday and Friday from 8 a.m. to 6 p.m. Partners Hawaiian Airlines, Big Island Candies and Waiākea Water operate the complimentary shuttle. Routes connect Hilo International Airport, Prince Kūhiō Plaza, Banyan Drive, Big Island Candies and Afook-Chinen Civic Auditorium.
New vendors and visitor tips
New vendors this year include Arlie Glass, Awaiaulu, KoaMalu Collective, Punahele Jerky Company, Linomelia and Princess Kaiulani Fashions. Visitors should bring cash for vendors who prefer it. Follow updates on the fair’s Facebook and Instagram at @merriemonarchcraftfair or visit the festival website via Filmogaz.com for more information.
