Greggs Introduces New Sausage Roll Flavor Available in UK Stores This Week
Greggs is set to launch a new chicken sausage roll that will hit UK stores starting Thursday. Priced at £1.35, this roll is part of the bakery’s offerings that include the classic sausage roll and a vegan alternative. The Chicken Roll will be a permanent addition to the menu, appealing to fans looking for fresh flavors.
Details about the New Chicken Sausage Roll
The Chicken Roll features seasoned chicken wrapped in layers of flaky, golden pastry. With a calorie count of 305 per roll, it promises to be a satisfying snack. A representative from Greggs expressed enthusiasm for this new product, stating, “They say the best things come in threes,” referring to the brand’s trio of roll options.
Store Expansion and Sales Performance
Over the past year, Greggs has faced challenges from the rising cost of living, affecting consumer spending. In its latest financial report, the company reported a 17.9% drop in pre-tax profits, totaling £167.4 million for the year ending December 27. Despite this, total sales grew by 6.8%, reaching £2.15 billion.
- 121 net store openings planned for 2025
- Expansion goal: over 3,000 UK shops in the long term
Special Launch Event
To celebrate the introduction of the Chicken Roll, Greggs will host a pop-up event on Wednesday, April 8, in Soho, London. Customers can enjoy complimentary Chicken Rolls from 3:30 PM to 9 PM, but they must arrive in groups of three. Guests can also enjoy a free chicken-themed cocktail or mocktail with their rolls.
Exclusives and Customer Favorites
In addition to its popular sausage rolls, Greggs offers various baked goods, some of which are unique to specific locations. For example, the Peach Melba dessert is celebrated in the North East but not widely available across the UK. Made with a sweet pastry case filled with peaches and cream, this local favorite has garnered attention online, with fans expressing a desire for its broader availability.
Given its commitment to innovation and customer satisfaction, Greggs continues to explore new flavors and menu items, ensuring it remains a beloved choice for baked goods in the UK.
