Iconic Kids’ TV Channel Closes After 40 Years, Marking ‘End of an Era’

The long-running children’s broadcaster CITV will air its final full day of programming on April 10. The decision ends a 42-year presence that began as an ITV afternoon block in 1984.

End of linear broadcasting

ITV says CITV’s content will move online after the last broadcast. Some shows will appear on ITVX Kids. Others are expected to be picked up by CBBC or shown on ITV2.

History and evolution

CITV launched as a branded block on the ITV network in 1984. It later became a standalone channel in 2006. ITV reportedly closed the dedicated channel in 2023 and shifted some programming back to ITV2.

Notable shows and presenters

The strand delivered many popular children’s programmes. Titles included Horrid Henry, My Parents Are Aliens, Grizzly Tales for Gruesome Kids and Art Attack. Jungle Run was a noted favourite, presented by Michael Underwood.

The channel also helped launch on-screen careers. Presenters such as Holly Willoughby and Stephen Mulhern rose to wider prominence after CITV exposure.

Public reaction

Viewers took to social media to express sadness. Many described the move as the end of an era for after-school television. Others noted disappointment that original programming had declined in recent years.

Reasons for the change and next steps

ITV has framed the shift as a strategy to better reach younger audiences. The broadcaster argues digital platforms better serve current viewing habits. Filmogaz.com understands the final full schedule will air on April 10, after which the brand will operate online-only.

Many fans called the news the closing chapter for an iconic kids’ TV channel. For decades, CITV shaped British children’s television and memories across generations.