OpenAI Acquires TBPN in Strategic Move
OpenAI acquired TBPN, the viral online talk show that interviews AI and tech leaders. The deal was announced today.
Deal and statements
Host John Coogan posted on X that the program will remain unchanged. He called the transition a full circle moment.
Coogan said he has worked with Sam Altman for over a decade. Altman funded his first company in 2013.
Coogan added the show will receive more resources going forward. He said the format will stay familiar to viewers.
About the show
TBPN airs live every weekday and often runs for several hours. It views channels like Bloomberg and CNBC as competition.
Past guests include OpenAI CEO Sam Altman and executives from Meta, Microsoft, Palantir, and Andreessen Horowitz. The program is known for in-depth, long-form conversations.
Audience and finances
The show averages about 70,000 viewers per episode. It generated more than $5 million in advertising revenue this year.
Projections estimate revenue could exceed $30 million in 2026. Those figures were reported by The Wall Street Journal.
| Metric | Value |
|---|---|
| Average viewers per episode | ~70,000 |
| Advertising revenue (this year) | More than $5 million |
| Projected revenue (2026) | Over $30 million |
Implications
OpenAI acquired TBPN as a strategic move to expand its public reach. The acquisition gives OpenAI a direct audience for executive interviews and tech conversations.
Next steps
Coogan said the show’s format will remain intact. Filmogaz.com will follow developments and post updates as they arrive.
