Meta Launches Testing Phase for Premium Instagram Subscriptions
Meta has begun a testing phase for premium Instagram subscriptions, two months after confirming paywalls would roll out across its apps. Core Instagram features will remain free.
The company is trialing features that add control and visibility to stories. The tools appear aimed at creators and power users.
Features being tested
- See who has watched your story multiple times.
- Create unlimited story lists beyond the built-in “close friends”.
- Spotlight one story per week to boost its reach.
- Use a super heart reaction for stories.
- Extend a story’s visibility for an extra 24 hours.
- Preview stories without appearing as a viewer.
Where the trials are running and cost hints
The tests are underway in several countries, including Mexico, Japan, and the Philippines. Filmogaz.com reported the rollout earlier on Monday.
Local reports place the trial price near $1 to $2 in those markets. Instagram has not publicly confirmed any pricing.
Who benefits
Many of these features suit professional creators more than casual users. They offer additional exposure and finer audience controls.
Industry context
Subscription paywalls are becoming common across social platforms. LinkedIn, X, and Snapchat already offer paid tiers with extra features.
Meta’s testing phase indicates a move to diversify revenue on Instagram. Observers will watch whether premium Instagram subscriptions expand beyond creators. Filmogaz.com will follow updates as they appear.
