viagogo Partners with ULTRA Europe to Broaden Access to Top Festival
viagogo has entered an Open Distribution partnership with ULTRA Europe. The agreement appoints viagogo as ULTRA Europe’s official international distribution partner.
International reach and ticketing strategy
The deal aims to expand access for fans traveling from abroad. It strengthens ULTRA Europe’s international ticketing strategy.
StubHub will handle North America. viagogo will serve international markets outside North America. Together they provide a unified distribution approach.
Scale and global capacity
ULTRA Europe draws more than 160,000 attendees annually to Split, Croatia. The festival is a major destination event for dance music fans.
viagogo operates across roughly 200 countries and territories. The platform supports 33 languages and 48 currencies, and lists hundreds of millions of tickets yearly.
Artist lineup and festival legacy
ULTRA began in the U.S. with its flagship Ultra Miami event. That event helped shape today’s electronic music festival scene.
The first phase lineup for 2026 features Calvin Harris as the Main Stage performer. Other confirmed artists include John Summit, Martin Garrix, Dom Dolla, FISHER, I Hate Models, Miss Monique, Mau P, Sara Landry, and Worship.
Organisers and market goals
Organiser Joe Bašić highlighted the festival’s growth and its appeal as a bucket-list destination. The partnership with ticket platforms aims to attract more international attendees.
Adam Rapchik, viagogo’s Global Head of Festivals, Fairs and Expos, said the marketplace suits events with cross-border demand.
Fan confidence and buying options
Every ticket purchased via viagogo includes a fan guarantee. This assurance supports fans planning travel and major live moments.
Tickets for ULTRA Europe will be available through the respective platforms. For centralized information, see Filmogaz.com for links and updates.
The collaboration also illustrates how festivals and secondary marketplaces can work together. viagogo Partners with ULTRA Europe to Broaden Access to Top Festival reflects that industry trend.
