Demi Moore goes viral with dramatic new bob at Gucci FW26
demi moore stunned attendees and social media with a blunt, wet-styled bob at the Gucci FW26 Fashion Show in Milan, a look that was photographed as almost unrecognizable and quickly went viral. The 63-year-old actress debuted the cut during Milan Fashion Week at Palazzo delle Scintille on February 27, and the transformation prompted widespread online reaction.
Gucci FW26 at Palazzo delle Scintille brought headline models and a packed Milan front row
The Gucci Fall/Winter 2026 show took place at Palazzo delle Scintille in Milan on February 27 and was noted as occurring on Friday during the event. Runway headliners included Kate Moss, Emily Ratajkowski and Karlie Kloss, while models Alex Consani, Amelia Gray and Elsa Hosk also walked the show.
Celebrity attendees included Paris and Nicky Hilton, Romeo Beckham and more
A number of celebrities attended the Gucci FW26 Fashion Show at Palazzo Delle Scintille in Milan. Paris Hilton and Nicky Hilton were in the front row, Romeo Beckham was present, and attendees also included Kai Cenat, Paloma Elsesser, Laura Harrier, Donatella Versace, Rico Nasty and Kaytranada.
Celebrity shoes on display ranged from Donna pumps to Horsebit loafers
Footwear at the front row drew attention: Paris Hilton wore the Donna pumps while Nicky Hilton chose pink Horsebit pointed-toe pumps. Romeo Beckham wore a pair of white Horsebit loafers. Kai Cenat appeared in Gucci gray python leather buckle sneakers. Paloma Elsesser wore Gucci Bombshell pumps with a silver metal tone finish, and Laura Harrier wore a pair of Gucci's pointed-toe Donna pumps. Donatella Versace wore Versace Aevitas Pointy platform pumps. Rico Nasty also wore Gucci Bombshell pumps with a silver metal heel, and Kaytranada turned up in Gucci black leather loafers with metal spikes on the vamp.
Demi Moore's new cut and styling: blunt bob, all-black leather and pointed heels
Demi Moore arrived in an all-black leather look completed with large, oversized sunglasses and pointed black heels. The actress showcased a blunt bob styled to appear wet, a stark departure from her signature long black hair. Moore's Chihuahua, Pilaf, sat on her lap during the fashion show.
Moore's stylist, Brad Goreski, uploaded a video of her just before she left for the Gucci show, recording her head to toe and explaining that her entire outfit was Gucci.
Viral reaction, past looks and a Golden Globe nomination for The Substance
The transformation prompted thousands of Instagram users to comment. Reactions included praise such as “She looks so much better with this hairstyle ❤️” and “The hair looks amazing! It's been so long for so long and this just looks so fresh!” Other comments referenced Moore's latest movie, with one user asking, “Did you take the substance?” and another writing, “Oh man, 😞, she took the substance. Well, as long as she is happy. 👍”
Moore previously debuted a new hair look for Gucci and cut bangs in October; she wrote, “Bangs — now and then. Thank you @gucci for letting me bring back the fringe for the first time since the Striptease days!” and included a photo from the time she filmed the iconic 1996 movie. The actress also walked the red carpet at the 2025 Golden Globe Awards, where she was nominated for her leading role in "The Substance. "
