Demi Moore Nearly Unrecognizable at Gucci FW26: Viral Wet Bob, Dog Pilaf on Her Lap as Kate Moss Closes Show
Demi Moore turned heads and went viral after debuting a dramatic makeover at Milan Fashion Week: the 63-year-old actress arrived at the Gucci FW26 Fashion Show at Palazzo delle Scintille on February 27, 2026, sporting a blunt, wet-look bob and an all-black leather ensemble that contrasted sharply with her signature long black hair.
Demi Moore's Radical Makeover: The Wet Bob
The visible transformation centered on a blunt bob styled to appear wet — a look many observers called almost unrecognizable compared with Moore's longtime hair. She completed the statement with large oversized sunglasses and pointed black heels, presenting a deliberately monochrome silhouette that read as distinctly modern and severe.
Where and When: Gucci FW26 at Palazzo delle Scintille
The Gucci Fall/Winter 2026 runway show took place at the Palazzo delle Scintille on Feb. 27, 2026 during Milan Fashion Week, which had kicked off on Feb. 24 in Italy's style capital. The Gucci presentation was framed as an important moment for the house and drew a star-filled audience along with photographers and runway regulars.
Pilaf and the Front Row: Dog Steals Spotlight
Moore attended with her Chihuahua, Pilaf, who sat on her lap during the show. Photographs showed Pilaf sharing a prime seat as the collection was unveiled, a small but memorable detail amid the broader spectacle of the runway moments that evening.
Demna's First Gucci Runway and a Star-Studded Lineup
The show marked creative director Demna's first runway collection for the label. The 44-year-old designer described the event as the "birthday" of his creative vision in a pre-show open letter and wrote that Gucci "must become a feeling" and "must become an adjective. " He framed the presentation as "a beginning" that was "intentional and fully formed, " introducing a variety of archetypes and dress codes he sees shaping his design language going forward.
High-profile names on the runway included Kate Moss, who closed the show in a black sequined turtleneck gown with a branded g-string peeking out at the rear of an open-backed dress, and a standout manicure. Karlie Kloss made her first catwalk appearance since 2023 in a chunky black turtleneck paired with a tan Gucci-monogram pencil skirt, while Emily Ratajkowski walked in a silver mini dress. Models Alex Consani, Amelia Gray and Elsa Hosk were also among those who walked the Gucci show.
Public Reaction and Hairstyling Backstory
Thousands of social comments praised Moore's new look, with many users applauding the haircut as fresh and flattering. Some responses played on Moore's recent film work, suggesting the new look made the actress appear younger; a handful of reactions used playful or skeptical language about the change. The stylist Brad Goreski uploaded a video of Moore just before she left for the show, recording her head to toe and explaining that her entire outfit was Gucci.
Moore had previously debuted a new hair look tied to the brand earlier in the season: she cut bangs in October and noted that bringing back the fringe was the first time since her work on the film Striptease in 1996, thanking Gucci for the opportunity to revisit that style.
Milan Week Context: Multiple Shows and High-Profile Attendees
Milan Fashion Week featured a broad roster of brands and events across the city that week. Designers and houses showed fall/winter catalogues from names such as Fendi, Armani and Missoni. Other shows around Feb. 26–27 included Tod's and Moschino on Feb. 27, 2026, and a Cavalli presentation where Fausto Puglisi appeared at the end of the show on Feb. 26, 2026.
At the Armani show, Nicholas Galitzine was pictured among attendees; that collection leaned on old-school statement dressing blended with modern flair, working with bespoke caps, popped collars and a palette of royal reds and blues. Galitzine was also photographed with Kendall Jenner during the Feb. 26 presentations. Notable front-row attendance at Prada on Feb. 26, 2026 included Mark Zuckerberg and Priscilla Chan, who drew attention as they viewed a collection defined by artful layering and classic silhouettes.
Across the week, the Gucci FW26 moment stood out not only for Demna's directional debut but for Demi Moore's striking personal reinvention and the small-stage cameo by Pilaf—details that kept conversations about the show active well beyond the runway.
