Demi Moore Goes Viral With Bob Haircut at Milan Fashion Week, Set to Present at 2026 Oscars
Demi Moore is dominating Friday's entertainment headlines on two completely different fronts. Today, February 27, 2026 ET, the 63-year-old actress debuted a jaw-dropping new bob haircut at Milan Fashion Week — completely abandoning her signature hip-length hair — while simultaneously being confirmed as a presenter at the 2026 Academy Awards on March 15.
Demi Moore Debuts the "Demi-tris BoB" at Gucci Fall 2026 in Milan
Demi Moore walked into Milan Fashion Week on Friday and left looking like a completely different person. She showed up to Gucci's Fall 2026 show at Palazzo Delle Scintille with her signature hip-length hair completely gone, replaced by a wet-look chin-length bob with a deep side part.
Moore arrived dressed head-to-toe in leather, with her chihuahua Pilaf tucked under one arm, and posed alongside Donatella Versace, Brad Goreski, and Luca de Meo. This was Demna Gvasalia's debut show as Gucci's new creative director — and Moore has been one of the house's closest celebrity allies. The brand connection is no accident. Moore starred in Gucci's short film The Tiger in October 2025 and wore the house to the 2025 LACMA Gala.
Celebrity Hairstylist Dimitris Giannetos Created the Look — and Named It
Celebrity stylist Dimitris Giannetos crafted the wet and wavy bob and shared a close-up of the transformation on Instagram, dubbing it the "Demi-tris BoB." In a statement, Giannetos said: "I wanted to give Demi a very bold and fashion-forward look for Demna's show. I felt an amazing, short, above-the-shoulder bob with this very sleek wet texture would be perfect to complement her look. It's a big change for Demi — we've never seen her like this before. She looks very cool, effortless and modern."
Fans flooded social media immediately. One wrote "I Can't Even!!" on the hairstylist's Instagram. Others hoped it was a wig. It was not a wig. One user nodded to her most recent film, asking simply: "Did you take the Substance?"
Why Demi Moore Kept Her Hair Long for So Long — and Why She Changed It Now
Moore told People in January that her hair "has lived many lives" and that she likes "leaving room to play." Friday's bob in Milan is the most dramatic version of that philosophy yet.
In a 2026 Vogue interview, Moore had described her hair in almost spiritual terms: "There's a beautiful Native American Indigenous idea that our hair is like our prayers, and the longer it grows, the more it returns to the earth, so those prayers may manifest." The decision to cut it all off for a Gucci debut show represents one of the most significant style transformations in her four-decade public life.
Demi Moore to Present at the 2026 Academy Awards on March 15
Beyond the Milan moment, Demi Moore is confirmed to present at the 98th Oscars, set to air live on ABC and Hulu from the Dolby Theatre in Los Angeles on Sunday, March 15, 2026, hosted by Conan O'Brien for the second consecutive year.
Moore earned her first Oscar nomination last year for The Substance, after more than 40 years in the film industry — ultimately losing best actress to Mikey Madison for Anora. Fellow presenters announced Thursday include Chase Infiniti — star of this year's 13-nominated One Battle After Another — alongside Javier Bardem, Chris Evans, Maya Rudolph, and Kumail Nanjiani. Sinners leads this year's Oscar nominations with a record-breaking 16 nods.
Demi Moore's Career Right Now: Landman Season 2 and a Remarkable Reinvention
Moore is currently starring in Landman Season 2 on Paramount+, which premiered November 16, 2025. Her character Cami steps into the role of CEO of M-Tex Oil following the death of her husband Monty, played by Jon Hamm — navigating grief, corporate wolves, and an empire she has watched from the sidelines but never controlled.
She broke through in 1985 with St. Elmo's Fire and became one of the biggest stars of the 1990s through Ghost, A Few Good Men, Indecent Proposal, and Striptease. After years out of the spotlight, her 2024 film The Substance earned her a Golden Globe win and an Oscar nomination, completing one of the more remarkable career revivals in Hollywood history. Now, with a bold new haircut, a Gucci front row seat, and an Oscar stage appearance 16 days away, Demi Moore's reinvention shows absolutely no signs of slowing down.
