Niharika NM Delivers Sass in Pizza Hut’s New Crafted Flatzz Campaign
Pizza Hut has launched a new digital campaign featuring popular content creator Niharika NM to promote its Crafted Flatzz. This initiative follows a national rollout and aims to enhance brand messaging through social media engagement.
Niharika NM Shines in Pizza Hut’s Campaign
The campaign, created by Defodio Digital, positions Niharika NM at its center, utilizing her unique comedic style. The strategy focuses on integrating the product’s features, such as its innovative lighter crust and bold flavors, into relatable narratives that resonate with audiences on social platforms.
Goals of the Campaign
- Transition brand messaging from awareness to social engagement.
- Incorporate personality-driven storytelling.
- Enhance the product’s presence in everyday digital conversations.
Manish Guptaa, the Chief Marketing Officer at Pizza Hut, emphasized the need to evolve beyond traditional advertising. The campaign aims to use a trusted voice—Niharika NM—to create entertaining content that captivates viewers and encourages them to participate in dialogues about the Crafted Flatzz.
Strategic Approach by Defodio Digital
Vibhor Gulati, co-founder of Defodio Digital, stated that this influencer-led campaign builds on the initial visibility achieved through broader media efforts. By aligning the product with Niharika’s humor, the brand seeks to engage with niche audiences in a casual, relatable manner.
This collaborative effort illustrates how modern quick-service restaurant (QSR) brands blend large-scale advertising with creator-driven content. Such strategies are essential for maintaining consumer interest and fostering community engagement.
