Pokemon 30th Anniversary Logo: Every Pokémon Gets Its Own Design

The company has created a special pokemon 30th anniversary logo for every individual Pokémon, a set that covers the franchise's full roster — more than 1, 000 entries including regional forms and Paradox Pokémon — and rolled the designs into a wider marketing push ahead of the Feb. 27 presentation. The release matters now because the logos are appearing across public displays and promotional activity in the run-up to that event.

Pokemon 30th Anniversary Logo Details

The main 30th anniversary logo centers on Pikachu, while each individual mark places the featured Pokémon to the right of a Poké Ball–like zero. The "3" in "30" has been color-coded to complement each creature’s palette, creating distinct visual treatments across the entire set. A comprehensive catalog of the new marks has been assembled online, showing the full run of the 1, 000+ designs. In early promotional posts, examples highlighted classic starters such as Bulbasaur, Charmander and Squirtle; some fans who engaged with those posts received random individual logos, with recipients noting a variety of different Pokémon among the responses.

Scope and public appearances

The campaign has moved beyond purely digital showcases: logos have started to appear in public spaces in Japan, including displays at a train station in Osaka that were photographed by fans. The breadth of the rollout — an individual mark for every known entry including variants — underscores how the anniversary is being used to spotlight the franchise's scale and its many creature designs. That scope is notable because it treats even regional forms and Paradox variants as eligible for distinct branding, rather than grouping them under single franchise marks.

Marketing push and next steps

The company’s anniversary marketing is broad: a televised advertisement at a major sporting event paired a high-profile performer with an in-universe character, a hospitality promotion has been offering Pokémon-themed rooms, and select legacy titles were announced for release on a current console platform. These moves precede the scheduled presentation on Feb. 27; the company has not detailed what will be revealed during that stream, and it is unclear at this time which new projects, if any, will be announced. Given the coordinated visibility of the logos and related tie-ins, the presentation will function as a central moment to consolidate the anniversary promotions.

• Every Pokémon, including regional forms and Paradox variants, has a unique anniversary mark (1, 000+ designs).
• Design motif: Pokémon on the right, Poké Ball–style zero, and a color-coded "3" that complements each creature.
• Logos are appearing both online and in public displays ahead of the Feb. 27 presentation; further reveals are possible but not publicly confirmed.