Tommy Fleetwood Split With NIKE. What’s Next?

Tommy Fleetwood has stepped away from a long-running Nike apparel agreement, and the change has quickly become a visible storyline on the PGA Tour. The timing matters because the 35-year-old is the current FedEx Cup holder, sits third in the world rankings after his Tour Championship victory in August, and has not yet signed a replacement apparel deal.

Tommy Fleetwood: Development details

The partnership between Fleetwood and Nike ended at the close of last year, leaving the Englishman without a formal apparel contract for the current season. Rather than immediately committing to a new sponsor, he has been wearing a variety of labels on-course and in practice: Lululemon and Vuori have been part of his rotation; he wore Tiger Woods' Sun Day Red brand at The Genesis Invitational at Riviera Country Club; and he has been seen in Masters-branded merchandise. Fleetwood also visited Pebble Beach's pro shop and wore that venue's apparel during competition.

Prior to the Genesis renewal at Riviera, Fleetwood was photographed in Malbon apparel during a practice session—the outfit was loaned to him by Malbon representative Jason Day. Fleetwood has acknowledged the end of the Nike arrangement directly, saying the contract had been ending and that he simply is not wearing Nike this year. He has confirmed he is yet to sign a new apparel deal.

Context and escalation

Fleetwood's sartorial freedom has unfolded against a backdrop of strong performance. Over the last 12 months he has produced the finest golf of his career, culminating in the Tour Championship victory in August and the FedEx Cup title, milestones that have elevated his market profile and likely intensified attention from potential sponsors. His public comments emphasize enjoyment rather than urgency: he has described himself as a big golf fan who appreciates memorable logos and special-place merchandise, and said his collection of golf-branded items has grown since leaving Nike.

The new wardrobe choices have also provoked lighthearted responses on social media. LIV Golf player Ben An, who moved from the PGA Tour to the breakaway league during the off-season, teased Fleetwood about his free-agent status in clothing and offered to send gear from his Korean Golf Club team. An posted that it was a joke—adding a playful "maybe"—and framed the exchange as friendly banter rather than a serious endorsement pitch.

Immediate impact

Fleetwood's decision to go unsigned this season has produced immediate, tangible effects on what he wears at tournaments. He has appeared in at least four distinct types of apparel this season: Lululemon, Vuori, Sun Day Red, and Masters-branded items, and he has made visible use of Pebble Beach merchandise at that venue. The loan of Malbon clothing by Jason Day enabled a visible appearance in that brand during practice ahead of Genesis.

Those choices have made Fleetwood's on-course wardrobe a talking point among peers and fans, with social-media exchanges highlighting his status as a clothing free agent. Fleetwood has framed the shift as personal preference and family-friendly: he noted his children wear more golf merchandise than he did while he was under the Nike arrangement and said his kids would "absolutely love" the Pebble Beach pieces he wore.

Forward outlook

Fleetwood remains unsigned for the remainder of the season, and his next confirmed milestones are tied to his playing schedule and recent high profile wins rather than any announced commercial commitments. What makes this notable is that a player holding the FedEx Cup and ranked third globally is choosing to delay a new apparel contract while publicly experimenting with multiple brands and loaned items, turning sponsorship decisions into an observable element of his public profile.

For now, Fleetwood's apparel situation will be resolved only when he signs a new deal or chooses to continue rotating through various labels. In the short term, tournament-by-tournament appearances—like the recent practice session at Riviera and his stop at Pebble Beach—will continue to show the practical effects of the Nike split: diversified branding on the course, social-media attention from rival players, and a personal wardrobe that he describes as expanding since the contract ended.