Jellycat’s Exclusive Collection Transforms into Olympic Memorabilia Sensation
Milo and Tina, the mascots of the Milano Cortina Games, are experiencing overwhelming popularity. Just days after the Olympics commenced, plush versions of these mascots are selling out swiftly. However, they are not the only collectibles attracting attention; Jellycat’s exclusive Winter Olympics collection is capturing the interest of fans worldwide.
Jellycat’s Rise in Popularity
Founded in 1999 by Thomas and William Jatacre, Jellycat began as a response to traditional toy designs. Their experience in toy retail inspired them to craft imaginative soft toys using luxurious fabrics and high-quality craftsmanship. Significantly, the company saw a sharp increase in sales after the COVID-19 pandemic.
In September 2023, they opened the Jellycat Café in Rockefeller Plaza, New York City. This immersive experience features food-themed stuffed animals that mimic diner fare, further enhancing Jellycat’s appeal.
Popular Products
The brand’s lineup includes well-loved characters like:
- Bashful Bunny
- Bartholomew Bear
- Odell Octopus
Additionally, Jellycat offers quirky “amusables,” such as the Happy Boiled Egg and the Sports Football. With a vast range of themes available, there is likely a Jellycat for every occasion, from animals and sports to holidays and food.
Winter Olympic-Themed Collection
To commemorate the Olympics, Jellycat introduced a special Winter Olympic-themed collection. Highlights of this new line include:
- Mini Bashful Bunny in a gold-medal ski outfit featuring Italian-colored stripes
- Amusables Cariss Curling stone adorned with earmuffs and a cheerful expression
A pop-up store in Milan showcases these Olympic exclusives, alongside the Valentine’s Day collection and other winter-themed toys. The store has seen incredible foot traffic in the early days of the Olympics, leading to a limited shopping experience for customers to manage the crowds.
Customer Experiences
Anna Dennis, a student from the University of Colorado Boulder, was among those eager to purchase a Jellycat. Visiting Milan during her European studies, she learned about the pop-up shop through TikTok. She aimed to buy the Bashful Bunny dressed in a pink snow suit as a memento of her trip.
Lexie Kendall, a student at the University of Southern California, initially planned to shop at the Olympic Megastore. However, the long lines deterred her, prompting her to explore Jellycat options instead. “If I can’t get a sweater or something from the store because the line’s hours long, this is good and cute — and I’ll remember [the Olympics] forever,” Kendall remarked.
Conclusion
Jellycat’s exclusive collection is emerging as a cherished keepsake for Olympic spectators. Be it a curling stone or a whimsical plush toy, these collectibles serve as perfect reminders of the Milano Cortina Games. As the Olympics continue, Jellycat is solidifying its place in the hearts of fans seeking memorable memorabilia.
