MA Legislators Push to Ban AI and Deceptive Political Ads
Massachusetts legislators are advancing significant measures to regulate the use of artificial intelligence (AI) and deceptive political advertisements. Recent votes in the Massachusetts House reflect a growing concern for electoral integrity in an era influenced by AI technology.
Proposed AI Advertising Bill
The House approved a groundbreaking bill that mandates any political ad utilizing “synthetic media” to include a clear disclosure. This notice must read, “contains content generated by AI,” prominently displayed at both the start and end of the ad. Additionally, similar alerts must be included throughout the advertisement.
- Bill passage: 157 – 0
- Next step: Senate consideration
- Fines for violations: $1,000
Representative Daniel Hunt, the House Chair of the Committee on Election Laws, emphasized the bill’s importance. He noted the pervasive role of AI in modern life, stating, “Voters deserve to know that what they’re seeing is real.”
Context and Similar State Initiatives
This legislation follows similar measures in other states. For example, New Hampshire passed a law regulating AI use in political advertisements after an incident involving a fraudulent robocall prior to its presidential primary in 2024.
Stopping Deceptive Political Communications
Alongside the AI regulation, the House also enacted a law aimed at curbing deceptive political communications. This bill prohibits candidates and political groups from disseminating misleading ads within 90 days of an election. Such ads could include content that harms a candidate’s reputation or misleads voters about election logistics.
- Bill passage: 154 – 3
- Victims can file lawsuits against offenders
- Exemptions: Media outlets and satire
These legislative efforts signal a stronger commitment to fair electoral practices in Massachusetts. As the legislature prepares for the midterm elections, these bills reflect proactive measures to enhance transparency and protect voters.
