Roses Reign Supreme: Driving 15-20% of Florists’ Valentine’s Sales
Roses are the world’s favorite flower, especially on Valentine’s Day. Although their presence in private gardens is declining, their importance in floral sales remains significant. This is particularly true during the Valentine’s season.
Roses Drive 15-20% of Florists’ Valentine’s Sales
On Valentine’s Day alone, over 250 million roses are produced globally. This surge in demand typically accounts for 15 to 20 percent of the annual revenue for many florists. As a result, prices for roses tend to rise during this peak period, reflecting their popularity and scarcity.
The Global Market for Roses
- Production: More than 250 million roses are cultivated for Valentine’s Day.
- Floral Revenue: Roses contribute 15-20% of yearly sales for florists.
- Price Increase: High demand leads to a spike in prices near Valentine’s Day.
The demand for roses is linked to their romantic symbolism and beauty. Despite challenges such as vulnerability to diseases, roses continue to dominate the floral market.
For insights into this global market, listeners can tune in to Pierre Gingras, who will discuss these trends on Patrick Lagacé’s show.
