Super Bowl LX nearly hits 125M average viewers, second-highest in U.S. TV history
Super Bowl LX delivered a colossal audience as Seattle defeated New England 29-13, averaging 124. 9 million viewers across broadcast and digital platforms and peaking at 137. 8 million in the second quarter. The telecast ranks as the second most-watched program in U. S. television history, trailing only last year’s championship game.
A record-setting peak, and a near-record average
Measured by live plus same-day data, the game’s audience surged to an all-time high during the second quarter, when Seattle held a 6-0 lead. The full-game average of 124. 9 million cements Super Bowl LX as a landmark event, underscoring pro football’s unmatched drawing power and the continued convergence of traditional and streaming viewership. It also stands as the most-watched program in the broadcaster’s history as the company approaches its 100th anniversary in 2026.
Spanish-language audience sets new marks
The Spanish-language telecast posted its strongest Super Bowl performance on record, averaging 3. 3 million viewers and soaring to 4. 8 million during halftime. The milestone underscores the sport’s growing reach among bilingual and Spanish-dominant audiences and the game’s continued expansion beyond traditional viewership corridors.
Halftime show fuels historic engagement
The halftime headliner’s set, performed entirely in Spanish, averaged 128. 2 million viewers on television from 8: 15 to 8: 30 p. m. ET. On social media, the show generated four billion views within 24 hours, up 137% year over year, with more than half of those views originating outside the United States. The league’s three most-viewed social clips ever now come from this year’s halftime performance, which collectively have been watched for the equivalent of more than 115 years.
Primetime juggernaut keeps rolling
The title game capped a milestone 20th season for the league’s Sunday primetime package, which delivered a record 23. 5 million average viewers this year. The franchise is pacing to finish as primetime’s No. 1 show for a 15th straight season, a streak unrivaled in modern television. Together, the regular-season momentum and the Super Bowl’s massive reach reflect a media ecosystem where live sports remain the most reliable appointment viewing.
Why the numbers mattered on Sunday night
Beyond the raw totals, the audience composition and timing tell a deeper story. The second-quarter peak suggests early-game intrigue kept casual viewers engaged before halftime’s surge brought in even more. Robust digital consumption indicates viewers are increasingly splitting time between linear and connected environments without eroding the overall footprint. The Spanish-language records highlight a demographic that has become central to the sport’s growth strategy, while international social traction points to rising global interest.
A cultural spotlight on and off the field
Style and spectacle factored into the night’s staying power. The headliner paired a pared-back cream look with a sport-inspired jersey emblazoned with the family name and the number 64—a tribute to a late uncle born in 1964 who helped spark a lifelong football fandom. The performance featured appearances by Ricky Martin and Lady Gaga, while dancers, band and orchestra echoed the clean aesthetic. The minimalist approach contrasted with the show’s outsized digital footprint, proving that resonant storytelling and star power can drive engagement without maximalist staging.
With the championship now in the books and viewership benchmarks reset, attention shifts to how networks and advertisers will translate this momentum into the spring calendar and the next NFL season. For now, Super Bowl LX stands as a reminder that in an increasingly fragmented media landscape, the biggest live events still gather the country—by the tens of millions—around the same moment.
