Tesco Revamps Clubcards in 2024, Impacting Millions of Customers

TESCO is making significant changes to its famous Clubcard loyalty program in 2024, affecting millions of customers throughout the UK. This free scheme allows shoppers to earn points on their purchases, benefiting from lower prices and opportunities to convert those points into vouchers for groceries, dining, and travel.

Tesco Clubcard Offered to Under-18s

For the first time, Tesco is set to allow individuals under the age of 18 to participate in the Clubcard program. Historically, the loyalty scheme was only available to adults, but this policy is being revisited. A Tesco spokesperson confirmed this shift, stating, “We are actively reviewing the Tesco Clubcard with the intention of making it available to under-18s this year.”

This change is in response to ongoing requests from consumer advocacy groups. Research from Which? indicates that having a Clubcard enables shoppers to save an average of 8% on their grocery bills, making it a valuable resource for families dealing with rising living costs.

Community Reactions

Which? Retail Editor Reena Sewraz has emphasized the importance of this change. “Access to savings through Tesco Clubcard is crucial for young shoppers trying to manage their budgets,” she stated. This revision represents a positive step, especially for younger consumers feeling the economic pressure.

Triple Voucher Rewards Introduced

In addition to making Clubcards accessible to a younger audience, Tesco is enhancing the program with new rewards. Customers can now enjoy triple voucher rewards at several popular restaurant chains.

• Vouchers worth £10 can be converted into £30 for use at restaurants such as:
• ASK Italian
• Bella Italia
• Frankie & Benny’s
• Prezzo Italian
• Zizzi

This initiative follows Pizza Express’s successful launch of triple voucher values before Christmas. Customers can start exchanging vouchers from as little as 50p, allowing them to benefit significantly from their loyalty.

Expansion of Reward Partners

Tesco is pleased to announce the addition of new partners to the Clubcard program, including Mexican restaurant Las Iguanas, which will also offer triple value on vouchers. Tesco Group Membership & Loyalty Director Shama Wilson expressed enthusiasm for the changes, noting their popularity among Clubcard users.

The ongoing improvements to the Tesco Clubcard program in 2024 highlight the company’s commitment to enhancing customer experiences and accessibility for all, particularly in challenging economic times.