Alberta Firms Opt for International Markets Over U.S. Amid Trade Dispute
In a significant shift, businesses in Alberta are increasingly looking to international markets over the United States due to ongoing trade disputes. This trend stems from recent conflicts initiated during President Donald Trump’s administration, prompting local firms to diversify their trading partnerships.
Trade Disputes Impacting U.S. Relations
The Calgary Economic Development (CED) has reported a dramatic change in trading patterns. In 2025, Alberta’s deals with the U.S. dwindled to just 24 percent. At the same time, international trade agreements surged, generating approximately $60 million. This change resulted from 45 new international trade deals, which also led to nearly 200 jobs in the province.
Key Events and Statistics
- Alberta’s U.S. trade agreements dropped to 24% in 2025.
- Generated $60 million from new international deals.
- Created nearly 200 jobs through these agreements.
- 500% increase year-over-year in new international trade deals.
The strained relations began when President Trump reacted negatively to an Ontario TV ad featuring a criticism of tariffs by former President Ronald Reagan. This incident occurred during the 2025 MLB World Series. Following this, Trump imposed global tariffs, including on Canadian goods, and threatened to impose a 100 percent tariff on Canadian products after a diplomatic visit to China by Prime Minister Mark Carney’s contingent.
Strategic Shift Towards International Markets
Brad Parry, the CED president and CEO, emphasized the evolving trade landscape. He noted the necessity for local firms to explore broader international options. “We’re never going to replace the U.S. as a trading partner, but there’s now more focus on diversifying our trade partnerships,” he remarked.
Growth Opportunities in Global Markets
According to the CED, Alberta businesses are exploring markets in 21 countries across six continents. The sectors experiencing this growth include:
- Clean Energy
- Advanced Manufacturing
- Digital Technologies
Parry likened the current state of trade diversification to managing a stock portfolio. “It’s about expanding the pie, not just dividing it further,” he stated. CED programs, including the Trade Accelerator Program, are actively assisting local businesses in establishing a presence in the global market.
Success Stories and Future Prospects
Notably, businesses like Nature Mary and Righteous Gelato have already experienced significant success. Righteous Gelato has entered Costcos in Japan, showcasing the potential of Alberta products in international retail spaces. Around 100 companies are currently participating in these CED-supported initiatives.
This shift towards international markets signals a strategic response to the changing dynamics of global trade relations, highlighting the resilience and adaptability of Alberta businesses in a competitive landscape.
