All-Time No. 2 with 125 Million Viewers

The 60th Super Bowl, officially known as Super Bowl LX, captured an impressive audience, but fell short of the previous year’s record. The Seattle Seahawks triumphed over the New England Patriots with a score of 29-13, resulting in an average viewership of 124.93 million across various platforms, including NBC, Peacock, and Telemundo. This figure reflects a slight 2% decrease from Super Bowl LIX’s record-setting 127.71 million viewers in 2025.

Record Viewership and Halftime Show Success

Though the average viewership dipped, NBC achieved a peak viewership milestone. The broadcast reached 137.8 million viewers during the second quarter from 7:45 to 8 p.m. ET. Interestingly, the halftime performance by Bad Bunny surpassed the game’s total viewership, drawing in 128.2 million viewers. However, this figure also represents a 4% decline from Kendrick Lamar’s halftime show, which attracted 133.5 million attendees the previous year.

Social Media Impact

Bad Bunny’s halftime performance made waves on social media, generating an astounding 4 billion views within 24 hours. This statistic marks more than double last year’s total, showcasing the increasing engagement of Super Bowl entertainment segments. A view accounts for as little as one second of watch time on various platforms, according to Ripple Analytics.

Spanish-language Broadcast and Streaming Records

• Telemundo recorded its highest-ever viewership for the Super Bowl with 3.3 million viewers.
• Bad Bunny’s performance also set a record as the most-watched halftime show in Spanish, averaging 4.8 million viewers.

While precise streaming data from Peacock has not been released, NBCUniversal reported that the platform experienced its highest engagement levels ever. This surge included the Super Bowl, the Winter Olympics, and the launch of its new series, The Burbs, which received significant promotion during the event.

Olympic Broadcasting Insights

Sundays viewership extended beyond the Super Bowl. NBCU noted that their Winter Olympics coverage drew an average of 42 million cross-platform viewers, marking the largest audience since the second day of the 2014 games. The viewership represented a 73% increase compared to the same day during the 2022 Olympics, which also aired post-Super Bowl coverage.

The latest Super Bowl ranks as the second most-watched telecast in U.S. history. It stands only behind last year’s Super Bowl LIX. This edition utilized Nielsen’s big data plus panel measurement, enhancing live event viewership accuracy. However, the lopsided outcome might have impacted post-halftime viewer retention.