Top 10 Fan-Favorite Super Bowl 2026 Commercials
Marketers pulled out all the stops for the Super Bowl 2026 commercials. They aimed to evoke emotions ranging from nostalgia to humor, all while competing for viewers’ attention. According to the ad-tracking firm iSpot, the most-liked ad was the NFL’s “Belief Is a Superpower,” celebrating coaches across the nation. This heartfelt message ranked first with a likeability score of 756.
Top Fan-Favorite Super Bowl 2026 Commercials
Following closely behind was Ring, Amazon’s home-security division, offering a free Search Party for Dogs feature. This ad, promoting the use of AI to find lost dogs, received a likeability score of 755. Reuniting pets with their families resonated deeply with viewers.
Notable Rankings
The rankings for the top ten ads are as follows:
| Rank | Advertiser | Ad Title | Likeability Score |
|---|---|---|---|
| 1 | NFL | Belief Is a Superpower | 756 |
| 2 | Ring | Search Party For Dogs | 755 |
| 3 (tie) | Universal Orlando Resort | Lil’ Bro | 753 |
| 3 (tie) | Universal & Illumination | The Super Mario Galaxy Movie | 753 |
| 5 | Budweiser | American Icons | 747 |
| 6 | NBCUniversal | Peacock Is Universal | 730 |
| 7 | Amazon | Chris Hemsworth Thinks Alexa+ Is Scary Good | 720 |
| 8 | Pepsi | The Choice | 728 |
| 9 (tie) | Michelob Ultra | The Ultra Instructor | 708 |
| 9 (tie) | Lay’s | Last Harvest | 708 |
Additional Successful Ads
Other commercials that achieved notable scores included:
- Comcast’s Xfinity “Jurassic Park… Works”
- Toyota’s “Where Dreams Began”
- Bud Light’s “Keg” featuring Shane Gillis, Post Malone, and Peyton Manning
- Dove’s “The Game Is Ours”
The ad time for Super Bowl LX was sold at prices ranging from $7 million to over $10 million for 30 seconds. By early September, all ad inventory was sold out.
Despite the buzz, the “Lay’s Challenge” promotion was excluded from the final rankings. Although it scored 758 in likeability, it was deemed promotional, allowing consumers to enter a sweepstake.
These advertisements not only showcased creativity but also highlighted the evolving nature of marketing during the Super Bowl, captivating fans across the nation.
