Mandarin Oriental Expands Portfolio with Resort Growth Strategy
Mandarin Oriental Hotel Group is set to expand its presence in South-East Asia through a robust resort growth strategy. This initiative aims to double the group’s footprint over the next decade, driven by increasing demand from clients for high-quality properties.
Expansion Strategy Overview
During the February 5 launch of the Mandarin Oriental, Desaru Coast in Malaysia’s Johor state, Anthony Tyler, the area vice president of operations, detailed the ambitious 10-year strategy. The focus is on maintaining selectivity in property management while enhancing the brand’s offerings in sought-after destinations.
Targeted Locations and Partnerships
- The new resort at Desaru Coast features 44 suites surrounded by nature, providing proximity to the sea.
- It is conveniently located near Senai International Airport and Singapore Changi Airport.
- Enhanced travel access is expected with the Johor Baru-Singapore Rapid Transit System Link set to launch by January 1, 2027.
Market Outlook and Future Developments
Tyler expressed optimism about the burgeoning Asian economy and increasing wealth, which could foster more resort opportunities. He believes there are considerable synergies between the Mandarin Oriental’s city hotels in Kuala Lumpur, Jakarta, and Singapore. These synergies could support new developments in leisure locations nearby.
Upcoming Properties
The group has revealed plans for new resorts in:
- Seoul, South Korea
- Bali, Indonesia
- Manila, Philippines
Further announcements regarding more beach destinations in South-East Asia are anticipated, with a focus on catering to the preferences of clients for a Mandarin Oriental experience.
Adapting to a Changing Demographic
As the guest demographic evolves, Mandarin Oriental aims to appeal to younger travelers while maintaining its established client base. Tyler noted that each new hotel attracts a diverse audience, particularly among resorts which welcome multi-generational families.
Positive Business Outlook
Looking ahead to 2026, Tyler maintains a positive business outlook. He points to the increasing wealth in Asia as a promising factor for the group’s future growth, affirming that there is a natural demand for the luxury offerings of Mandarin Oriental Hotel Group.
