TV and Streaming Execs Unpack “Heated Rivalry” Phenomenon
The recent rise of the series “Heated Rivalry,” produced by Bell Media for its Crave streaming service, has sparked conversations among industry executives about its unique approach. The show, which eventually became available on HBO Max, dives into the world of gay hockey romance and doesn’t shy away from explicit content. Justin Stockman, Vice President of Content Development and Programming at Bell, highlighted that within just seven minutes of the premiere episode, viewers are treated to a sex scene, setting a bold tone for the series.
Industry Insights on “Heated Rivalry”
During a recent panel at NATPE, Stockman and other executives unpacked the “Heated Rivalry” phenomenon. They discussed how its distinctive storytelling has contributed to its popularity in the competitive streaming landscape.
Authenticity Over Conventionality
Stockman emphasized that the creative team was dedicated to preserving the integrity of the show’s content. Their approach avoided diluting the portrayal by adding straight characters for broader appeal. “Let it be what it’s gonna be,” he affirmed, indicating that genuine representation would resonate better with audiences.
Pace of Storytelling
Suzanna Makkos, head of comedy for ABC Entertainment and Hulu Originals, praised the rapid pace of “Heated Rivalry”. She noted that the show’s fast-moving storytelling keeps viewers engaged, a feature she finds essential. “You don’t need long scenes of them ramping up,” she remarked.
Impact of Source Material
The series is based on Rachel Reid’s “Game Changers” book series, which has been described as significantly more graphic than the show. Stockman pointed out that the transition from page to screen was thoughtful, resulting in a version of the story that has broader appeal, despite some deeming the source material as “smut.”
Audience Engagement in Streaming
Executives like Darren Melameth, SVP of Programming Strategy at Hallmark Media, and Robert Schildhouse, president of BritBox, noted that “Heated Rivalry” reflects a larger trend in content creation aimed at enhancing viewer engagement. Schildhouse remarked that viewer satisfaction is key, regardless of production budgets.
- There’s minimal correlation between budget and audience engagement.
- Shows with lower production costs can still achieve high audience interaction.
Challenges in the Industry
The panel also addressed challenges faced by streaming services amid a wave of mergers, including Netflix and Warner Bros. Discovery. Stockman noted that such corporate consolidation can lead to “decision paralysis,” affecting the ability to greenlight innovative projects like “Heated Rivalry”.
As the television landscape evolves, insights from panels like this one at NATPE reveal that bold, authentic storytelling remains crucial to captivating and retaining audiences in an increasingly crowded marketplace.
