Chipotle Offers $1M in Food During Super Bowl – Act Fast!
Chipotle Mexican Grill is taking a unique approach for the upcoming Super Bowl. Instead of airing a traditional commercial, the company is set to distribute up to $1 million in free food to viewers. This initiative will launch on February 8, coinciding with the Super Bowl event.
How Chipotle’s Super Bowl Giveaway Works
On the day of the Super Bowl, Chipotle will publish an exclusive Instagram Reel right after an AI-generated advertisement airs during the halftime show. The first 100,000 participants who engage with the post will receive a code for a free entrée.
Here’s a breakdown of how the giveaway operates:
- A 30-second Reel will be posted featuring a special claim code.
- The first 100,000 fans to text the code to 888222 will score a free entrée.
- Standard text and data rates may apply.
Stephanie Perdue, Chipotle’s Interim Chief Marketing Officer, stated, “We are rewarding fans with what they really want: real food,” highlighting the brand’s commitment to using unprocessed ingredients.
The codes will be valid for any regularly priced entrée across the U.S. until February 12, subject to availability.
Game Day Nacho Hacks
In addition to the free entrée giveaway, Chipotle will launch three Game Day Nacho Hacks. These exclusive bundles will be available only through the Chipotle app and website from February 5 to February 8. The nacho hacks are designed to serve groups of three to four and include various combinations of chips, queso, guacamole, and salsas, with optional protein add-ons. The options include:
- Game Day Nacho Hack with Chicken:
- Two high-protein cups of Adobo Chicken
- Two large bags of chips
- Two large sides of Queso Blanco
- Two large sides of guacamole
- Two large sides of roasted chili corn salsa and fresh tomato salsa
- Game Day Nacho Hack with Steak:
- Two high-protein cups of Steak
- Two large bags of chips
- Two large sides of Queso Blanco
- Two large sides of guacamole
- Two large sides of roasted chili corn salsa and fresh tomato salsa
- Game Day Nacho Hack:
- Two large bags of chips
- Two large sides of Queso Blanco
- Two large sides of guacamole
- Two large sides of roasted chili corn salsa and fresh tomato salsa
Additionally, from February 10, Chipotle will reintroduce its Chicken al Pastor option for a limited time, with Rewards members granted early access on February 9 through the app and website.
Chipotle is not alone in offering Super Bowl promotions; other brands like Buffalo Wild Wings and Heinz have also unveiled special deals around the event.
