Pokémon Launches 30th Anniversary with Yearlong Campaign and Super Bowl LX Ad
The Pokémon Company International is set to mark the 30th anniversary of its iconic franchise with an extensive yearlong campaign. This celebration will kick off with a new advertisement during Super Bowl LX, scheduled to air on February 8, 2026.
Super Bowl LX Commercial
The upcoming Super Bowl ad will reflect the brand’s commitment to uniting fans across different backgrounds and generations. The commercial emphasizes the theme of community and shared passion for Pokémon. A teaser for the ad is currently available on the official Pokémon YouTube channel.
Ongoing Celebrations and Campaign Details
- The yearlong campaign will feature various fan-centered activities and special offerings.
- Details about these offerings will be revealed after the Super Bowl.
Kenji Okubo’s Statement
Kenji Okubo, president of The Pokémon Company International, expressed gratitude towards the community. He stated, “The Pokémon community has been the foundation and inspiration for the brand since the very beginning.” This sentiment underlines the franchise’s impact on pop culture over the past 30 years.
30th Anniversary Merchandise
In addition to the campaign activities, various themed Pokémon merchandise will be available throughout the year.
- Pokémon Trading Card Game (TCG) Collections:
- Pokémon Day 2026 Collection available now, celebrating the launch of Pokémon Red and Pokémon Green on February 27, 1996.
- First Partner Illustration Collection—Series 1, showcasing first partner Pokémon from various regions, releasing on March 20, 2026.
- Pokémon Center’s Anniversary Hub:
- Launch of a new collection of themed merchandise including apparel and home decor, available in several countries.
- Ongoing product releases throughout 2026 to celebrate the anniversary.
- Collaborations with Licensed Partners:
- New products from Jazwares, featuring a range of 30th anniversary-themed items.
- First collection of LEGO® Pokémon
sets set to launch on Pokémon Day, February 27, 2026.
Engaging with the Community
Fans are encouraged to stay updated on the festivities by following Pokémon’s official social media channels. They can also participate in the conversation using the hashtag #Pokemon30.
About The Pokémon Company International
Operating outside of Asia, The Pokémon Company International manages the global brand, including marketing, licensing, and the Pokémon Trading Card Game. Since its launch in Japan in 1996, Pokémon has grown to be one of the leading children’s entertainment franchises worldwide.
